by Nancy Vessell If the marketing director of the 445-bed Winchester (VA) Medical Center needs to track down the hospital’s busy medical directors, he knows where he can find them between 10 a.m. and 11 a.m. each day. It’s a sure bet they will be in the Daily Safety Call. So ingrained is this daily Read More
by Cheryl L. Serra Imagine bringing health care to patients instead of requiring patients to travel to health care. Ernie Clevenger, co-founder and president of CareHere, LLC, did just that. The result? His company has a health care clinic with a retail component, the CareHere Walk-In Clinic and Wellness Store, located in the Nashville International Read More
Workplace programs cut chronic disease costs, but savings from lifestyle change efforts elusive According to a new Rand Corporation study, workplace wellness programs can lower costs for employees with chronic diseases, but components of the programs that encourage adoption of healthier lifestyles may not reduce health care costs or lead to lower net savings. Examining Read More
by Diane Atwood How comfortable would you be clipping the nails of a fidgety two-year-old? This simple task makes many parents fairly anxious and has landed more than one child in the emergency room with a cut or infected nail bed. There had to be a safer and easier-to-use tool than regular nail clippers, thought Read More
by Diane Atwood Richard Adair, MD, has been an internist for about 40 years. He is currently employed by Allina Health, a large not-for-profit network of hospitals and clinics in Minnesota and western Wisconsin. As is the case for health care providers across the country, Adair gets to spend, on average, about 20 minutes with Read More
Wide disparities in access and quality by state Access to affordable health care and the quality of care provided vary greatly for low-income people ($47,000 a year for a family of four) based on the state in which they live, according to a new report from the Commonwealth Fund. Geographic differences also extend to people Read More
// By Susan Dubuque // This article is the third in a series on the role of marketing in the face of a changing health care environment. Health care marketers are being swept along in the frenzy of wellness and health promotion. But for most marketers, the concept is still ill-defined and a bit fuzzy Read More