What Matters Most in Health Care Marketing in 2026? 10 Industry Experts Weigh In
Daniel Fell, senior vice president, Health, BVK
“Health care marketing is entering 2026 at an inflection point,” writes Daniel Fell, senior vice president, Health, BVK, in a new article. “AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care.
“At the same time, financial instability, coverage disruption, and rising consumer vulnerability are colliding with heightened expectations for convenience, transparency, and personalization.
“To understand what truly matters in the year ahead, I asked a cross-section of leading health care marketers, strategists, and behavioral experts to identify the trends they believe will define success — or failure — in 2026. Their insights point to a profession in transition:
- From channel execution to enterprise leadership
- From SEO to conversational discovery
- From stated preferences to lived experience
“What emerges is a clear message: The next era of health care marketing will reward organizations that build trust, remove friction, and use technology to amplify, not replace, human connection.”
Read the full article to learn which priorities health care leaders say will matter most in 2026—and how they could determine success or failure in the year ahead: What Comes Next: A 2026 Forecast from Health Care Marketing’s Front Lines
Best regards,
Matt Humphrey
President