A Fresh Start: Taking Banner Health’s Brand and Message to the Next Level
Highlights from our conversation with Don Stanziano, six months into his first year as SVP, chief marketing officer at Banner Health.
// By Jane Weber Brubaker //
There comes a point in the life of an organization and an individual when it’s time for a change. That’s usually when a new opportunity shows up, and for Don Stanziano and Geisinger, that time was 2024.
In March 2024, Geisinger, in the heart of rural Pennsylvania, was acquired by Risant, a subsidiary of Kaiser Permanente with a vision to accelerate the adoption of value-based care. Geisinger was Risant’s inaugural acquisition of a health system, and it recently finalized the acquisition of a second community health system, Cone Health.
Don Stanziano, senior vice president, chief marketing officer at Banner Health
Stanziano, who had joined Geisinger in 2018 as chief marketing and communications officer after leading marketing and communications at San Diego-based Scripps Health, moved on from Geisinger in July 2024 to accept a new position as senior vice president, chief marketing officer at Banner Health in Phoenix, Arizona.
Reflecting on his decision, Stanziano describes himself as a “build person” and he felt he had accomplished everything he set out to do at Geisinger from a marketing perspective — redefining the Geisinger brand, investing in new marketing technology, initiating a website redesign, and elevating the internal and external communications and public relations functions.
“So, when Banner presented this opportunity to me, it was sort of like, ‘Oh wow, I get the chance to do this again in another great organization.’”
Here, we share highlights from our conversation with Stanziano about his new role, and recap some of his thoughts on the opportunities and challenges facing health care organizations in 2025.