Meredith Swanson, Author at Strategic Health Care Marketing

0 Report Download: Service Line Growth: Optimized Search & Social Campaigns Supercharge Health Risk Assessments

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Heath Risk Assessments offer an effective way to educate and motivate at-risk patients to take action to improve their overall health – and our Heart Health Assessment, one of our most popular HRAs, is no exception.

Discover how a year-long Google & Facebook campaign generated impressive Heart Health risk assessment traffic, completions and appointments.

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0 Report Download: Provider Perspectives on Digital Access

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Learn providers’ latest thoughts on their digital presence in both internal and third-party channels, their new-found respect for online scheduling, and what tools are helping them mitigate workforce shortages.

Download this research report illuminating provider insights and nuances.

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0 White Paper Download: Kettering Health – Be Your Best

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Building and maintaining a strong hospital or health system brand is no easy task for healthcare marketers today.

Download this case study and discover how Kettering Health successfully launched a system-wide rebrand – despite consolidation, consumerism, and COVID – that drove a 26% increase in their Net Promoter Score and boosted patient loyalty.

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0 Free Guide: Your Find Care Experience

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With nearly 60% of consumers turning to the internet to find new care options, it’s more important than ever for healthcare organizations to make it easy for consumers to search for, select, and schedule care in a single Find Care experience.

For new insights into consumer preferences and actionable strategies for creating a holistic Find Care experience—plus a self-assessment checklist—download the guide.

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0 Behavioral Science and Digital Conversion Tools

How Virginia Hospital Center Used “Nudge Theory” to Drive Service Line Growth

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on May 25, 2022

Your Presenters:

Cathy Turner, MS, Director Health Promotion & Senior Health at Virginia Hospital Center
Alyssa Carter, Director of Marketing at Wellsource

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0 Free White Paper: 4 Key Reasons Why a Provider Data Management System is a Must-Have in 2022

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Is investing in a provider data management system worth it? For forward-thinking health systems say it’s a fundamental technology that powers the innovations and operations needed to enhance access to and provide superior care while improving financial performance.

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0 Marketing-Led “Executive Visioning” Meetings: Elevate Your Organization’s Strategic Focus and Raise Your Profile with the C-Suite

Discover the power of a unique 30-minute meeting to help organization leaders see beyond the pandemic to the future.

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on March 10, 2022

Your Presenters:

Jennifer Horton, MBA, Vice President of Strategy, Ten Adams
Jimmy Phillips, MBA, Vice President of Marketing and Communications, Kettering Health

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0 Free White Paper: Returning to Profitability in a Post COVID Environment

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Hospital systems world-wide have been one of the hardest-hit industries during the COVID pandemic. Not only are they struggling with the current and future management of the crisis, but they’re also learning how to dissect the “new normal” by re-engaging with their communities and promoting revenue-generating service lines and elective procedures.

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0 How Integrating Family Caregivers into the Care Team Adds Value to Value-Based Care

Strategic Health Care Marketing presents a brand-new member webinar for health care marketers, communicators, and strategists at hospitals, health systems and physician groups.

Presented on October 21, 2021

Your Presenters:

Alexandra Drane, Co-Founder and CEO, ARCHANGELS
Paul Hiltz, President and CEO of Naples Community Healthcare System
Richard Martin, MD, Chief Medical Officer for the Keystone Accountable Care Organization and Medical Director for LIFE Geisinger
Julia Evans Starr, President, Connecticut Community Care

Moderated by:

Dan Ansel, CEO, Active Daily Living

Panelists for webinar on Integrating Family Caregivers into the Care Team Adds Value to Value-Based Care

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