Using Experiential Marketing for Health Care: Live Events Help Connect With Your Audience
Some of the savviest health care marketers are reaching out to connect with people on a personal level through live events. This premise is at the heart of a growing trend called experiential marketing.
As the name implies, experiential marketing builds on the concept of creating in-person experiences that directly engage the target audience. For health care marketers in particular, experiential marketing provides an opportunity to get people to pay attention to what you have to say, even in an increasingly crowded marketplace.
Consumers are often overwhelmed by all of the digital noise of a saturated marketplace and, as a result, many marketing messages get lost in the shuffle. Experiential is a strategy designed to overcome this challenge.
To learn more about the how health systems can use experiential marketing to their full advantage, we reached out to experts from agencyEA, which recently conducted a survey on the state of experiential marketing, and asked them what to expect moving forward.
According to Becca Lyon, senior manager, marketing strategy at agencyEA, “Some of the innovative ways the health care industry can leverage experiential includes using technologies like virtual reality, which allows people to experience a facility from a remote location, hosting grand openings for a new hospital or clinic, so people can come and take an in-person tour, and sponsoring a booth at a trade show to introduce new products, medications, or supplies to a large audience.”
Read our new article to get the highlights of agencyEA’s findings, as well as their advice for health care organizations: