How Effective Is Your Provider Information Management Platform?
// By Tom White //
Marketers charged with leading their health systems into the new era of consumerism understand the hard truth about regional markets: They are a zero-sum game. Every covered life gained is a win over the competition, and the stakes are high: CMS pegs healthcare spending per person at nearly $10,800 annually, which means a patient’s total lifetime value is approaching $1 million.
Marketers and business teams must create and market new networks to patients, payors, and employers to remain a step ahead of competitors. To do this, they must optimally market their networks and providers, enabling consumers, call centers, and referring physicians to find the right provider.
Managing provider information has emerged as a top priority for progressive health systems. Indeed, these organizations have identified provider information management as sufficiently critical to their consumerism efforts that they are deploying platforms to manage provider data across their Find a Doctor websites, patient access systems, and referral management programs.
Provider information management offers a real-time, always-up-to-date, 360 degrees view (subspecialties, health plans, networks, locations, and availability) of your providers, delivering a better patient digital experience. It can also help to prevent referral leakage, which costs hospital systems an estimated $150 billion per year.