Connecting the Dots between Consumerism and Population Health

Jane Weber Brubaker

by Jane Weber Brubaker A seven-minute home video titled If Air Travel Worked Like Health Care made its debut on YouTube in 2010 and subsequently went viral. The video features a hapless customer struggling to book a round-trip flight through a fictitious airline, Air Health Care, and nail down the cost. The man’s frustration level Read More

Small Hospital, Big Award: How Hill Country Memorial Achieves Quality Excellence

Malcolm Baldrige National Quality Award 2014 Recipient

Hill Country Memorial (HCM) in Fredericksburg, TX—a nonprofit organization serving a rural area with a population of just 10,000—might seem like a long-shot for a prestigious national award. Nonetheless, HCM was one of just four organizations nationwide to receive a 2014 Malcolm Baldrige National Quality Award for achieving excellence in its efforts. Back in 2007, Read More

How To Boost the Profitability of Your Service Lines

Matt Humphrey

In a new SHCM article, Stewart Gandolf, CEO of Healthcare Success Strategies, writes that: Clinical service department profitability is a constant challenge for hospitals. That’s nothing new. What’s changed, however, is just about everything else. He explains how patients, newly empowered, now regard medical services through the critical eyes of retail shoppers. Health care reform, Read More

Drug Diversion: Response Strategies to Protect Reputation and Patient Trust

by Jennifer Busick At a health care center in Florida, patients who were undergoing radiology procedures believed they were receiving injections of a narcotic painkiller, fentanyl. What they didn’t know was that a radiology technician at the clinic was injecting himself with the fentanyl and then refilling the syringes with saline solution. Although fentanyl is Read More

Marketing Is a Two-Way Street at Advocate Health Care

by Lisa D. Ellis While many hospitals are grappling with how best to use their social media efforts, Advocate Health Care in Illinois seems to be leading by example. This faith-based health delivery system has developed a comprehensive social media strategy that supports its broader communications goals on multiple levels. Better yet, it includes an Read More

New School Marketing Shifts that Boost Service Line Profitability

by Stewart Gandolf Clinical service department profitability is a constant challenge for hospitals. That’s nothing new. What’s changed, however, is just about everything else. The newly empowered patient now regards medical services with the critical eye of a retail shopper. The dynamics of health care reform, facility mergers and acquisitions and increasingly intense competition have Read More

When Integrating Physician Groups, Keep Your Focus on Marketing and ROI

Many hospitals are acquiring physician groups at a rapid pace. But in the operational process of incorporating new practices into the larger organization, it’s crucial that hospitals don’t lose sight of their end goal: getting a good return on their investment. Daniel Weinbach of the Weinbach Group, Inc., in Miami, FL, points out that all Read More

Mastering the Challenge of Marketing Physician Groups

by Lisa D. Ellis Many hospitals are acquiring physician groups at a rapid pace. But in the process of incorporating new practices into the larger organization, it’s crucial that hospitals don’t lose sight of their end goal: getting a good return on their investment. Thinking strategically Daniel Weinbach of the Weinbach Group, Inc., in Miami, Read More

Time To Overhaul Your OR?

Satisfied patients are a powerful marketing tool for health care organizations, as one hospital learned when it overhauled the scheduling and management of its operating rooms (ORs). The efforts led to increased efficiency and patient satisfaction and helped boost profitability. Dr. Adam Blomberg, Vice Chief of Anesthesiology and Co-Medical Director of the Surgical Services Executive Read More

Welcome to the New Ezine from Strategic Health Care Marketing (Part 5 of 5)

Creative Commons License by License by Robert Couse-Baker via flickr

Welcome to the fifth and final installment in our welcome series. (You can read the previous installments here.) Over the past several days, we’ve tried to give you a small sampling of all the great information we provide, from exclusive stories on brand management to in-depth case studies of successful health care marketing campaigns around Read More

Welcome to the New Ezine from Strategic Health Care Marketing (Part 4 of 5)

Matt Humphrey

Hello! Thanks for continuing to follow along in our ezine welcome series. If you missed any of the previous installments, you can check them out here. Brand management is a huge concern for many health care organizations these days, particularly given the trend toward consolidation of facilities and service lines. So we’re giving you a Read More

Welcome to the New Ezine from Strategic Health Care Marketing

I’m pleased to welcome you to the brand-new Strategic Health Care Marketing weekly ezine. As you may be aware, my company, Plain-English Media, acquired Strategic Health Care Marketing and eHealthcare Strategy & Trends this summer from Health Care Communications. (If you’re interested, you can read the official press release about the acquisition.) For over 30 Read More

Hospital Operating Room Overhaul Lifts Efficiency and Patient Satisfaction

Cheryl L. Serra

by Cheryl L. Serra Satisfied patients are a powerful marketing tool for health care organizations, as one hospital learned when it overhauled the scheduling and management of its operating rooms (ORs). The efforts led to increased efficiency and patient satisfaction and helped boost profitability. Dr. Adam Blomberg, Vice Chief of Anesthesiology and Co-Medical Director of Read More

Hospitals Face Steep Competition From Freestanding Outpatient Centers

by Patricia Chaney With reimbursement cuts, increasingly price-sensitive consumers and payers, and the development of accountable care organizations, independent outpatient facilities stand to take market share from hospitals. Outpatient imaging and ambulatory surgery centers pose steep competition for hospitals in certain markets, but with all providers struggling to balance reimbursements and payer negotiations, there’s more Read More

Market for Bariatric Services Grows as Patient BMIs Increase

Cheryl Haas

by Cheryl Haas Whether the cause is super-sized portions, pedestrian-unfriendly suburbs, or too many hours in front of the computer (or some combination of the above), Americans are becoming bigger at an alarming rate. The growing numbers of morbidly obese adults and children are fueling an increase in weight-loss surgery and medical weight-loss management services Read More

Rebranding Is Culmination of Two-Year Process to Strengthen Patient-Focused Culture

Sheryl S. Jackson

by Sheryl S. Jackson Since its humble beginnings in 1895, the 20-bed Macon (GA) Hospital has grown to become the Central Georgia Health System. It comprises the Medical Center of Central Georgia, a 637-bed, full-service, acute care hospital, along with 30 entities that include other clinics, specialty-care centers, and community hospitals. In September 2014, the Read More

High Reliability Helps Connecticut Hospital Reduce Safety Errors by 80 Percent

Jane Weber Brubaker

by Jane Weber Brubaker In October, a nurse who had extensive contact with Thomas Eric Duncan at Texas Health Presbyterian Hospital in Dallas became infected with Ebola. Although the worker had worn protective gear, the Centers for Disease Control confirmed the infection was caused by a “breach in safety protocol.” (AP) Shortly thereafter, a second Read More

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