Behavioral Marketing Puts Dent in Binge Drinking, Car Crashes: Party Smarter, Road Crew Take Off
by Michele von Dambrowski How do you get twentysomethings to curb irresponsible alcoholic consumption and its unfortunate consequences? In two cases discussed at a session of the 18th National Healthcare Marketing Strategies Summit held in May, it was not the way that the state government agencies envisioned when they commissioned behavioral change (or social marketing) Read More