As many as 24 million people could lose their Medicaid coverage by late 2024. Hospitals have a vested interest in making sure they stay on the rolls. // By Ron Shinkman // Providence has embarked on an ambitious outreach campaign with a singular goal: Keep its patients insured. The Renton, Washington-based health system has printed Read More
In this exclusive report from Strategic Health Care Marketing, we take a closer look at what hospitals and health systems around the country are doing to expand access to care and gain critical insights on how to improve access in your own organization.
Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and marketing community will convene in Chicago from September 10-12 at SHSMD23 Connections. The conference is an Read More
WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on September 7, 2023
Your Presenters:
Marketing executives share how Moffitt Cancer Center’s marketing and HR teams work together to alleviate recruitment and retention challenges by aligning with the brand. // By Susan Dubuque // The scarcity of health care workers is not new. Since the 1980s, there has been significant industry chatter, particularly surrounding the critical shortage of nurses. When Read More
Connect with the community shaping the future of health care. // By Jane Weber Brubaker // Each fall, the SHSMD Annual Conference brings together the best and brightest in our industry — from seasoned veterans to tomorrow’s leaders — for three days of sharing, growing, and learning together. This year, the health care strategy and Read More
Being in the middle of the western half of the United States — between well-known East and West Coast medical facilities — presented Children’s Hospital Colorado with a marketing challenge. In addition to making potential patients and their loved ones aware of its existence, the hospital wanted to demonstrate the individualized, innovative, and often complex Read More
DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative to embrace DEI than health care as the path to a healthier future for everyone. At this year’s Healthcare Marketing & Physician Strategies Summit (HMPS23) in Austin, Texas, Read More
Medical experts collaborated with the marketing team to showcase complex procedures that change lives. // By Cheryl L. Serra // Being in the middle of the western half of the United States — between well-known East and West Coast medical facilities — presented Children’s Hospital Colorado with a marketing challenge. In addition to making potential Read More
Health care marketers are sometimes on the defensive when proposing budgets to their CEOs and CFOs, feeling the pressure to justify the expense and project the expected return on investment — especially for “softer” initiatives like brand building. So, it was refreshing to hear a different perspective from Bill Robertson, CEO of MultiCare, a 12-hospital Read More
Ethnographic research starts with the assumption that consumers are experts on themselves. Beebe Healthcare and Baylor Scott & White Health use this approach to gain deeper understanding of patients and their context. // By Ron Shinkman // Empathizing with patients is a better way to connect with and market to them. That was the primary Read More
As a health care provider, how can you ensure your patients are able to easily navigate your facilities to access care when they need it? Health care facilities lose an estimated $200,000 per year due to scheduling conflicts directly caused by patient navigation challenges, reports Clay Anderson in a new article. First impressions are crucial. Read More
Executives from Connecticut Children’s, UNC Health, and Stanford Health Care share how they integrate diversity, equity, and inclusion (DEI) into the organizational culture. // By Susan Dubuque // DEI is about more than representation. It’s all about creating an environment where everyone feels heard, respected, and empowered. No other industry has more of an imperative Read More
MultiCare’s CEO believes brand-building is the key to sustainable growth, and that it supports acquisition. It’s not either-or; it’s both-and. // By Jane Weber Brubaker // Health care marketers are sometimes on the defensive when proposing budgets to their CEOs and CFOs, feeling the pressure to justify the expense and project the expected return on Read More
Improving the patient experience is an ongoing challenge for health systems—especially in the age of health care disruption. Leadership buy-in and actionable data are essential to driving meaningful change. When Matt Gove entered health care marketing, first with Grady Health and then Piedmont Health in Atlanta, he considered it “the ultimate consumer business because everyone Read More
Gain control of the health care cost narrative, combat the tsunami of negativity, communicate the value your organization provides, and protect your brand.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on August 9, 2023
Your Presenters:
Health care facilities estimate losing $200,000 per year due to scheduling conflicts directly caused by patient navigation challenges. // By Clay Anderson // First impressions are crucial. Those early moments can make or break a positive experience, especially when seeking to build long-lasting relationships with new patients and customers. Even before an appointment begins, new Read More
In this exclusive report from Strategic Health Care Marketing, we take a closer look at today’s physician relations landscape to find out what it takes to succeed and what industry leaders are doing to maximize their results.
Improving patient experience is an ongoing challenge for health systems. Leadership buy-in and actionable data are essential to driving meaningful change. // By Ron Shinkman // When Matt Gove entered health care marketing, first with Grady Health and then Piedmont Health in Atlanta, he considered it “the ultimate consumer business because everyone has to interact Read More
One of the oldest and truest axioms in consumer advertising is that the most successful and persuasive messaging finds a way to turn a feature into a benefit. Nowhere is this on greater display than in health care, and smart public relations professionals have known this for years. The fact that your hospital operates a Read More
U.S. hospitals are seeing a dramatic rise in workplace violence. While some organizations are taking active steps to address the issue — including developing internal and external campaigns — more is needed: Only 43 percent of workers believe their organization’s policies against workplace violence are effective. In most hospitals today, electronic medical records and patient Read More
While traditional wisdom once held that nonprofit hospitals maintain a firm advantage over for-profit hospitals, the tides seem to be turning. // By Ross K. Goldberg // One of the oldest and truest axioms in consumer advertising is that the most successful and persuasive messaging finds a way to turn a feature into a benefit. Read More
Today’s health care media landscape is drastically different from the era of print magazine ads and TV spots. It is now characterized by a fragmented array of channels and diverse media formats, which has made media planning more complex than ever. Do you recall what media buys looked like five, 10, or even 20 years Read More
U.S. hospitals are seeing a dramatic rise in workplace violence. While some organizations are taking active steps to address the issue — including developing internal and external campaigns — more is needed: Only 43 percent of workers believe their organization’s policies against workplace violence are effective. // By John Marzano // In most hospitals today, Read More
As hospital systems have merged and grown over the years, so have the number of executives occupying their C-suites. The chief information officer (CIO) was a creation of the 1990s, as hospitals began relying on electronic medical records. A more recent admittee to the C-suite is the CXO, or chief experience officer. So, what is Read More