Proving Your Value: Marketing as a revenue driver, not a cost center
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The healthcare industry is constantly evolving, facing a multitude of challenges. Health systems are grappling with economic uncertainty, workforce shortages, rising operational costs, and declining reimbursement rates, all while striving to enhance the patient experience. These concerns weigh heavily on the minds of CEOs and leadership teams.
Marketing plays a pivotal role in engaging and acquiring patients in a way that meets them where they are. However, in many organizations, marketing is often seen as a cost center rather than a revenue driver.