Health Care Consumerism

Connecting the Dots between Consumerism and Population Health

January 20, 2015
Jane Weber Brubaker

by Jane Weber Brubaker A seven-minute home video titled If Air Travel Worked Like Health Care made its debut on YouTube in 2010 and subsequently went viral. The video features a hapless customer struggling to book a round-trip flight through a fictitious airline, Air Health Care, and nail down the cost. The man’s frustration level Read More

Internal Branding and Stemming Leakage the Imperative of Today

September 1, 2013
Michele von Dambrowski

by Michele von Dambrowski Consider these statements made by two speakers at a ses­sion of the 18th National Healthcare Marketing Strategies Summit in Scottsdale, AZ, earlier this year: “The ROI on internal branding is significantly higher than what you might achieve with external communications for probably 30 percent of the spend.” – Rob Rosenberg, President, Read More

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