How to Overcome Vaccine Hesitancy to Help Stop the Spread of COVID-19 and the Delta Variant

Michigan Medicine has identified strategies that work in convincing target populations to “get the shot.” Learn the keys to success and how you can apply them at your organization.

A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Presented on September 1, 2021 | 2:00 P.M. Eastern

Your Presenters:

• Rose Glenn, Chief Communications and Marketing Officer, Michigan Medicine
• Mary Masson, Director of Public Relations, Michigan Medicine
• Rebecca Priest, Director of Marketing, Michigan Medicine

Moderated by:

• Brian Griffin, Healthcare Journalist and Former Health System Marketing Director

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After COVID-19: What’s Next for Marketing?

A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups

Your Presenters:

• James Blazar, Executive Vice President and Chief Strategy Office, Hackensack Meridian Health
• Dalal Haldeman, PhD, CEO, Haldeman Marketing LLC
• Catherine Harrell, Chief Marketing Officer, Franciscan Missionaries of Our Lady Health System

Moderated by:

• David Marlowe, Principal, Strategic Marketing Concepts

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Rhoda Weiss, Ph.D., Joins Editorial Advisory Board of Strategic Health Care Marketing

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. We’re very pleased to Read More

The Present and Future of Telehealth

Developing Your Strategic Game Plan for Virtual Care Now and Post-Pandemic

A Strategic Health Care Marketing member webinar on demand
for health care marketers and digital strategists

Your Presenters:

• Joseph Brennan, Telehealth Consultant, Moonshot Health Consulting
• Jennifer Humbert, AVP, Telemedicine Development and Virtual Inpatient Monitoring, Ochsner CareConnect 360
• Pamela Landis, Vice President of Digital Engagement, Hackensack Meridian Health Network

Moderated By:

• David Marlowe, Principal, Strategic Marketing Concepts

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Pandemic Recovery: Gearing Up for Business Development Marketing

// By Sheryl S. Jackson // Health systems across the country are cautiously restarting elective surgeries and trying to recover from financial losses incurred during the peak of the pandemic. How are leaders approaching this massive challenge? Here, industry experts walk us through their evolving communication strategies as their organizations pivot from crisis communications to Read More

How To Start Re-Ramping Business Development Marketing

The United States has experienced hundreds of thousands of confirmed COVID-19 cases and over 100,000 deaths. On the economic side, millions have been furloughed or have lost their jobs. And, sadly, “we are not anywhere near done yet,” notes David Marlowe. Here’s an excerpt from Marlowe’s new article: The health care system has been hit Read More

Pandemic Recovery: Gearing Up for Business Development Marketing

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented May 5, 2020.

Your Presenters:

• Preston Gee, Vice President, Strategic Marketing, CHRISTUS Health
• Suzanne Hendery, Vice President & Chief Marketing Officer, Renown Health
• Karina Jennings, Vice President of Marketing Strategy and Planning, Providence St. Joseph Health
• Daniel Fell, Marketing Consultant & Senior Strategist, Optum

Moderated By:

• David Marlowe, Principal, Strategic Marketing Concepts

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Provider Marketing Recovery: What Do We Need to Do to Get Ready for Business Development Marketing?

// By David Marlowe // “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning” (Winston Churchill, November 1942) As I write this article (April 16, 2020), the United States has experienced more than 625,000 confirmed COVID-19 cases. Thousands have been Read More

Edward M. Rafalski and Kathy Selker Join Editorial Advisory Board of Strategic Health Care Marketing

The Strategic Health Care Marketing Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I am very pleased to announce that Edward M. Rafalski, Ph.D., MPH, FACHE, and Kathy Selker have joined this elite group.

The Key Components of an Effective Health Care Marketing Plan

If you’ve ever had a physician demand a billboard that wasn’t in your budget — and who hasn’t? — you can attest to the value of a well-constructed marketing plan. It gives you a blueprint to guide your marketing activities throughout the year, and arms you to defend against misguided requests. What are the components Read More

How to Develop a Marketing Plan That Works

// By Jane Weber Brubaker // If you’ve ever had a physician demand a billboard that wasn’t in your budget — and who hasn’t? — you can attest to the value of a well-constructed marketing plan. It gives you a blueprint to guide your marketing activities throughout the year, and arms you to defend against Read More

How To Market When Your Specialists Are Booked Out

In our new article, David Marlowe, principal, Strategic Marketing Concepts, and Strategic Health Care Marketing Editorial Advisory Board member, shares results from five recent nationwide studies he’s conducted of what consumers consider to be “reasonable” wait times for routine, non-urgent visits. Will this type of information give marketers the hard evidence they need to stand Read More

Should You Market Physician Practices When Access Is Limited? 6 Factors to Consider

// By David Marlowe // In a recent SHSMD discussion board posting, one member raised the question: “Do you continue to market your specialists that are booked out for six weeks?” This posting highlights a challenge that has faced marketers in medical groups, hospitals, and health systems for many years — do we yield to Read More

Don Stanziano Joins Editorial Advisory Board of Strategic Health Care Marketing

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I’m very pleased to Read More

Linda MacCracken Joins Editorial Advisory Board of Strategic Health Care Marketing

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I’m very pleased to announce that Linda MacCracken has joined Read More

Ross Goldberg Joins Editorial Advisory Board of Strategic Health Care Marketing

The SHCM Editorial Advisory Board is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members like you should know about. I’m very pleased to Read More

The Metrics That Matter for Your Health Care Marketing Efforts

“The concept of measuring the metrics associated with health care marketing and communications efforts is far from new,” notes David Marlowe, Principal of Strategic Marketing Concepts in Ellicott City, Maryland (and member of the Strategic Health Care Marketing Editorial Advisory Board). “When I entered the field in 1980, one of the first questions asked by Read More