Many health care organizations today focus their marketing efforts on bringing new patients through their doors. But they often stop there instead of going a step further to ensure that these patients will stay with them long term. If this sounds familiar, your organization’s own health could be at serious risk moving forward. Times are Read More
// By Craig Allan Ahrens and Sarah Hull // Hospital systems will be required to publish their chargemaster “list pricing” online by January 1, 2019, with the finalization of the Fiscal Year 2019 Medicare Hospital Inpatient Prospective Payment System (IPPS) and Long-Term Acute Care Hospital (LTCH) Prospective Payment System Final Rule (CMS-1694-F). Many states have Read More
// By Lisa D. Ellis // Many health care organizations today focus their marketing efforts on bringing new patients through their doors. But they often stop there instead of going a step further to ensure that these patients will stay with them long term. If this sounds familiar, your organization’s own health could be at Read More
View from the C-Suite // By Sheryl S. Jackson // Agile, flexible, innovative, and open to change are just a few of the adjectives that Deb Pappas, vice president and chief marketing & communications officer for Connecticut Children’s Medical Center, uses to describe the organization she joined in early 2018. Pappas came to Connecticut Children’s Read More
When is the last time you received from your employer an email or text so enticing you wanted to open it right away? Most likely, the answer is “never.” That’s because most employee communications are talking at you or providing you with information they want you to have, but they somehow miss the boat entirely Read More
In today’s hectic world, it’s the little things that matter, especially when it comes to making life a bit more convenient. And when this convenience brings tangible benefits to families with young kids, including those with chronic medical needs, it can be enough to spark a compelling public relations angle that has real traction. When Children’s Read More
// By Lisa D. Ellis // When is the last time you received from your employer an email or text so enticing you wanted to open it right away? Most likely, the answer is “never.” That’s because most employee communications are talking at you or providing you with information they want you to have, but Read More
Have you considered contracting your services directly with large employers in your area? There is a growing movement to bring employers and health care organizations together to provide high-quality care for patients while managing costs and making them more predictable. Changing forces in the health care field are leading organizations to implement a variety of Read More
Learn How Low-Key Marketing Campaign Has Moved the Needle with Facebook Live // By Lisa D. Ellis // Sometimes the simplest plans are the most effective. That’s what one health system discovered when it stumbled onto a no-cost way to share its expertise across its target area. In the process, it also succeeded in spotlighting Read More
Bay Area Regional Medical Center, in Webster, Texas, first opened its doors in July 2014. As an independent facility in the Houston Bay Area not affiliated with any larger systems or networks, it had to work hard at first to establish its reputation in an already crowded market. “Initially the goal was to find a Read More
// By Lisa D. Ellis // Have you considered contracting your services directly with large employers in your area? There is a growing movement to bring employers and health care organizations together to provide high-quality care for patients while managing costs and making them more predictable. SHSMD recently released Futurescan 2018-2023: Healthcare Trends and Implications, Read More
// By Lisa D. Ellis // In today’s hectic world, it’s the little things that matter, especially when it comes to making life a bit more convenient. And when this convenience brings tangible benefits to families with young kids, including those with chronic medical needs, it can be enough to spark a compelling public relations Read More
Has your health care organization’s marketing strategy kept pace with your largest payer — Medicare? If not, you could be missing important opportunities to target seniors and caregivers with your services and keep them coming back for more. As organizations have become more focused on trying to keep people well and heading off illness, the Read More
// By Lisa D. Ellis // Has your health care organization’s marketing strategy kept pace with your largest payer—Medicare? If not, you could be missing important opportunities to target seniors and caregivers with your services and keep them coming back for more. Need to Focus on Seniors — and Their Caregivers As organizations have become Read More
Competing for — and winning — awards can be an important part of your health care organization’s marketing strategy. Awards can help you raise awareness about your service lines, driving new business; recognize individual employees as leaders, improving staff morale and elevating performance standards; and promote your organization as a stellar workplace, helping to attract Read More
// By Lisa D. Ellis // Competing for — and winning — awards can be an important part of your health care organization’s marketing strategy. Awards can help you raise awareness about your service lines, driving new business; recognize individual employees as leaders, improving staff morale and elevating performance standards; and promote your organization as Read More
“The health care field is in a state of constant disruption today, with mounting competition coming from many outside sectors,” says Craig Allan Ahrens, MHA, MBA, a leader at national health strategy firm BDC Advisors. “But the time is also ripe for health systems that understand the current marketplace to capitalize on growing opportunities to position Read More
Does your brand fully resonate with your employees? If the answer is “no,” and your mission and goals aren’t connecting internally, it’s important to invest time and resources to capture and distill market research data to create a unified vision. Then you’ve got a brand to promote externally. Look at Spectrum Healthcare Partners, a physician-owned Read More
// By Lisa D. Ellis // Does your brand fully resonate with your employees? If the answer is “no,” and your mission and goals aren’t connecting internally, it’s important to invest time and resources to capture and distill market research data to create and validate a unified vision. Then you’ve got a brand to promote Read More
// By Craig Allan Ahrens // The health care field is in a state of constant disruption today, with mounting competition coming from many outside sectors. But the time is also ripe for health systems that understand the current marketplace to capitalize on growing opportunities to position themselves as leaders in offering enhanced convenience, increasing Read More
When the movie Wonder was released in fall 2017, sharing the fictional story of a fifth-grader named Auggie coping with a facial difference called Treacher Collins syndrome (TCS), Dayton Children’s Hospital saw this as an exciting opportunity to raise awareness about groundbreaking treatments offered for children with TCS through its own Craniofacial Center. “We do Read More
In an elementary school science classroom in the Fort Worth area, children work diligently on their assignments, eager to earn a chance when they finish to participate in a fun deskside exercise break that gets them up and moving . . . playing silly games, following mazes, and learning catchy dance moves. In the process, Read More
// By Lisa D. Ellis // When the movie Wonder was released in fall 2017, sharing the fictional story of a fifth-grader named Auggie coping with a facial difference called Treacher Collins syndrome (TCS), Dayton Children’s Hospital saw this as an exciting opportunity to raise awareness about groundbreaking treatments offered for children with TCS through Read More
It’s no coincidence that people who like the Apple brand tend to be loyal customers, keeping all of their technology purchases within the Apple family. This is because Apple goes to great lengths to ensure its customers always have a very positive, consistent experience in stores, online, and by phone, according to Steven Maskell, chief client Read More
// By Lisa D. Ellis // Childhood obesity is a serious problem in North Texas. Find out how one health system addresses the issue with the help of local schools and an innovative deskside exercise program, and see how the results make a difference. In an elementary school science classroom in the Fort Worth area, Read More