by Cheryl L. Serra Members of the Spirit of Women in Springfield, MA, recently had the opportunity to see and hear humorist and work-life balance expert Juliet Funt, daughter of Allen Funt, host of the 1970s TV show “Candid Camera.” They may also take advantage of a discount on the cost of mini-med school, an Read More
Price and Quality Transparency to Gain Importance in Coming Years by Sheryl S. Jackson For almost seven years, the television show “Marcus Welby, MD,” featured a veteran general practitioner who focused on patients as people in an era when specialized medicine and technology were growing in importance. Many storylines had Dr. Welby listening to patients Read More
by Sherry L. Stanislaw Although this century is only 13 years old, we have already seen an interesting evolution in how the health care industry views its consumers. It wasn’t that long ago when the popular term was “patient-centered care,” and although the words sounded nice, most hospitals had their share of challenges in truly Read More
by Barbara S. Long, APR For anyone involved in providing health care, having the roles reversed and becoming a patient or family member of a patient can be an eye-opening experience. Health care is not always a high-functioning, seamless system. In fact, at the bedside, you will experience cracks in the system that can make Read More
by Michele von Dambrowski “We had relatively low patient engagement … outside of the clinic setting,” says Mark Rothwell, vice president of marketing and communications for Dean Clinic, giving one reason why the 107-year-old Madison, WI, organization began an online patient community. Patient engagement, including a two-way dialogue, is critical to Dean Clinic’s brand value, Read More