A New Approach to Growing Patient Volume

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Whether it’s a brand refresh or brand overhaul, having the right strategic focus can make or break your ability to rise above the competition, align audiences (internal and external), and connect more meaningfully with the communities you serve.

Download this case study and discover how UT Health San Antonio successfully launched a brand image campaign – that drove 9% growth in overall patient volume year over year.

Learn how UT Health San Antonio:

1. Overcame brand confusion and established a unique market position of excellence in the region.
2. Shifted the perception of patient care by capturing the passion behind UT Health San Antonio providers’ work.
3. Developed an omnichannel plan to allow for authentic, human connections and increasingly sticky engagements.
4. Improved the digital consumer experience, leveraging technology as a catalyst for change.

Get the guidance and confidence you need to lead a powerful brand initiative for your organization.

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Successful Online Scheduling in 5 Steps

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Today’s healthcare organizations are not only challenged with staffing shortages and budget cuts, but also rising consumer demands that make it more important than ever to implement new solutions that both increase organizational efficiencies as well as digital innovation. Online scheduling is no longer a “nice to have,” but instead an essential investment for organizations to meet the needs of patients, providers, and staff alike.

To launch a successful online scheduling program, organizations can follow these 5 steps:

1. Establish a single source of truth for provider, service, and location data.
2. Engage cross-functional stakeholders across your organization.
3. Create a standardized, repeatable launch plan.
4. Broaden booking options across specialties, appointment types, and services.
5. Optimize and expand upon self-service capabilities.

For more in-depth detail on best practices for launching online scheduling — plus a vendor evaluation checklist — download the full guide.

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Acute Care Telehealth: A Lifeline for Struggling Hospitals?

Acute care telehealth expands access to care by connecting community hospitals with specialized experts, which helps to close gaps in knowledge and keep care local. When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have Read More

How HRC’s Healthcare Equality Index Works to Address Inequities in LGBTQ Health Care Access

Research shows that LGBTQ people face discrimination, which impacts their physical and mental health. The Health Equity Index defines industry best practices and recognizes progress achieved by health care organizations. // By Althea Fung // Health care is a necessity. But not everyone has equal access to medical services, which can negatively impact a person’s Read More

Improving Access to Care: How Health Systems Can Overcome the Obstacles

Assuring timely access to care — an individual’s ability to obtain health care services — has always challenged payers, providers, and without doubt, consumers. The industry’s constant back-and-forth blame game over cost and access must end. Customers are listening, and so are competitors. Recent market moves are making care more widely available than ever before. Read More

Acute Care Telehealth Expands Access in Community Hospitals

Telemedicine technology connects community hospitals with specialized experts, closing gaps in knowledge and keeping care local.  // By Jane Weber Brubaker // When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have experts on-site to Read More

Access Will Be Profitable — If Health Care Movers and Shakers Are Right

Retail providers are expanding, and health insurers are profiting, but timely access to needed care remains elusive for many. // By Lindsay R. Resnick, MHA // Assuring timely access to care — an individual’s ability to obtain health care services — has always challenged payers, providers, and without doubt, consumers. The industry’s constant back-and-forth blame Read More

10 Ways to Make Virtual Care Visits Senior-Friendly

Virtual care visits have become a new normal for many health care patients and providers in the aftermath of the pandemic. But for some patients, adapting to the technological advancements is not so simple. Technology is great — unless it’s a barrier. We don’t have to look back very far for a good example. When Read More

Northwell Health Takes the Lead on Gun Violence Prevention to Drive Awareness and Education Nationally

In the first three months of 2023, more than 70 mass shootings have already occurred in the U.S. Gun violence is a public health crisis. // By John Marzano // The politics surrounding gun ownership and control are infinitely polarizing. Yet, one truth believed by all Americans is that the use of guns and other Read More

Managing Change in Health Care: What Does it Take to Overcome the Barriers?

Change happens. And it should, as internal and external forces inevitably alter an organization and the constructs it operates in. Managing change in health care can be a risky and uncomfortable process. But to face today’s many challenges, change is often necessary. Health care is in a constant state of flux. New technologies, best practices, Read More

AI in Health Care: 4 Things to Consider for Your Future Content

You get into work, grab your coffee, boot up your computer, and look at your to-do list for the day. The one and only thing you’ve left for yourself on the to-do list is the thing you’ve been putting off for days — weeks even: Write that blog on the dangers of high blood pressure. Read More

Improving Access: Making Video Visits Senior-Friendly

Most of the guidance on how to prep for video visits is directed to patients. Here, we look at what providers can do to set up older patients for success. // By Jane Weber Brubaker // Technology is great — unless it’s a barrier. We don’t have to look back very far for a good Read More

Taking the Chaos Out of Change

Change can be arduous, risky, norm-crushing. But to face today’s challenges, whether financial, operational, or other, change is often necessary. // By Cheryl L. Serra // Change happens. And it should, as internal and external forces inevitably alter an organization and the constructs it operates in. Health care is in a constant state of flux. Read More

Conference Preview: HMPS 2023 Offers Actionable Ideas for Your Biggest Challenges

If you’re ready to roll up your sleeves, unwind, and soak up some inspiration for your biggest challenges, then the 2023 Healthcare Marketing & Physician Strategies Summit (HMPS 2023) is tailor-made for you. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed. HMPS 2023 is the Read More

Four Questions to Ask Before Using AI-Generated Content in Health Care

In-house marketers and agencies alike grapple with how and whether AI should become just another part of our marketing toolkit. What are the benefits? What are the pitfalls? // By Rachael Sauceman// You get into work, grab your coffee, boot up your computer, and look at your to-do list for the day. The one and Read More

HMPS 2023: Join the Crowd in Austin, April 17-19

This year’s Healthcare Marketing & Physician Strategies Summit is the perfect place to renew, refresh, and recharge with your industry peers. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed. // By Jane Weber Brubaker // If you’re ready to roll up your sleeves, unwind, and Read More

How to Take Control of the Health Care Cost Narrative

As health care costs in the U.S. continue to rise, hospitals haven taken a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. So how can your health system take control of the health care cost narrative? The cost of health Read More

Changing the Conversation: North Carolina Healthcare Association Counters the Blame Debate on the High Cost of Care in the U.S.

Health care costs in the U.S. continue to rise. Who’s responsible? There are many contributors, but hospitals are taking a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. How can health systems take charge of the narrative? // By John Read More

Revive Special Report: The Value Attack

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The time is now to defend your hospital or health system from the trend that Revive calls the value attack: a false narrative that detracts from the tangible value your organization provides to your community.

Even if your system hasn’t been criticized aloud, your reputation is suffering. Consumers, politicians, and the media are watching healthcare with a skeptical eye as costs rise and care becomes less accessible. We conducted research with 1,200 consumers to understand what consumers think about hospitals, health systems, and their priorities, and our findings uncovered insights that your organization needs to change the narrative with actionable steps to weather the storm.

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How Walmart and SCAN Group Aim to Fill Health Care Gaps in Underserved Communities

Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and CEO of SCAN Group & Health Plan, doesn’t think it’s the right question. “We all know we have a broken health care system, and we have to try in our own ways to make it better,” he says. Read More

6 Key Strategies for Health Care Marketing Success in 2023

Health care marketing has entered a new “era of change,” according to Amalia Stanton, senior vice president and chief strategic communications & marketing officer at Memorial Hermann Health System. It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This time period has been Read More

Making Health Care Better for Underserved Communities: Viewpoints from HLTH 2022

Top execs at Walmart and SCAN Group & Health Plan share their candid perspectives on the state of health care in the U.S. and how their organizations can help fill the gaps. // By Jane Weber Brubaker // Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and Read More

Moffitt Cancer Center Partners With Corporations in Effort to Address Health Disparities in Underserved Communities

Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Black men are twice as likely to die from prostate cancer than non-Hispanic White men. In addition, Hispanic women are 40 percent more likely to Read More

Era of Change for Health Care Marketing: 6 Key Strategies for Future Success

The dynamics of health care delivery have changed dramatically. In the coming year, health care executives will need all the tools in their toolboxes to meet the challenges. // By Amalia Stanton // It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This Read More

Moffitt Cancer Center’s Health Equity Program Gives Business Opportunity to Improve Health of Local Communities

Seizing the moment, Moffitt Cancer Center gives corporations a way to contribute to the vision of health equity for all. // By Althea Fung // Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Read More