Yes, You Can Brand a Citywide Health Network for a Price Close to Chicken Feed These Days: Do Use Video Graphics and Multilingual Messaging, Just Don’t Use the “A” Word
Notable Health Care Advertising // By Peter Hochstein // Before anything, Rachael Kagan, director of communications for the San Francisco Department of Public Health, wants you to know that the campaign her department launched is not an advertising campaign. It’s a branding campaign, she insists. “It wasn’t about drawing more people or business,” she explains. Read More