Using “Real” Staff to Deliver Your Video Messages? Here’s How to Make the Messages More Engaging
Notable Health Care Advertising
// By Peter Hochstein //
Any number of hospitals post videos on the internet featuring their doctors and other staff discussing their institutions and specialties. Too often, these standup “talking head” presentations feel unspontaneous and uncomfortable.
Eyes shift nervously as speakers obviously read from cue cards. Language that looked good on paper sometimes sounds stilted. Presenters can begin to drone. You can almost imagine a thought balloon over the speakers’ heads saying, “When can I get out of here and do something more pleasant — like removing gall bladders?”
But in Thibodaux, Louisiana, the Thibodaux Regional Medical Center and its advertising agency TotalCom Marketing Communications of Tuscaloosa have found a way to solve the problem of “real” people looking really uncomfortable as they speak to the camera.