A Winning Strategy When the Competition is (Literally) Across the Street

Lori Savitch, Director of Corporate Marketing, Mon General Hospital & Mon Health System

What if your flagship hospital were directly across the street from your biggest—and most worthy—competitor? Would that threaten your market share? It could for some community hospitals, but this doesn’t seem to be the case for Mon General Hospital in Morgantown, West Virginia.

This hospital has strong ties to the community and understands the importance of creating long-term relationships with its patient base. In fact, it recently aligned with a physician group to implement inbound marketing efforts as part of its broader marketing strategies, and the efforts seem to be paying off all around, according to Lori Savitch, Director of Corporate Marketing for the facility, which is part of Mon Health System.

For details on this winning strategy, as well as four tips for inbound marketing success, check out our feature article: How Opening the Doors to Inbound Health Care Marketing Can Draw In More Patients.

Best regards,
Matt Humphrey
President