Advertising Showcase: TriHealth Brand Campaign
Each month, Strategic Health Care Marketing Advertising Showcase features a multimedia advertising campaign’s challenges, tactics, and outcomes, offering strategic and creative insights from some of the nation’s leading hospitals, health systems, and health-related organizations.
TriHealth aligns its brand to reflect a culture deeply rooted in humanity and grounded in population health.
Background
Rob Whitehouse, vice president of marketing and community relations, TriHealth
Cincinnati’s health care market is highly competitive, with eight health systems, including an academic medical center and a renowned children’s hospital.
When Rob Whitehouse joined TriHealth as vice president of marketing and community relations seven years ago, the health system struggled to differentiate itself in a crowded marketplace. The system comprised multiple hospitals and other business units that operated semi-independently, lacking a common culture, vision, values, and overarching strategy.
“Under the leadership of CEO Mark Clement, our organization did the hard work of building a system culture and committing fully to population health,” says Whitehouse. “By 2022, we were ready to tell our brand story and partnered with Core Creative to do so.”
Continue reading to discover how TriHealth embodies its brand every day, and see examples of creative messaging and executions.