A Leading Light in Health Care Storytelling: MD Anderson’s Award-Winning FY23 Annual Report
MD Anderson Cancer Center’s strategic dual-format annual report earned top honors — inspiring donors, staff, and digital audiences.
// By Susan Dubuque //
A Fresh Take on Annual Reports
For many health care marketers, annual reports often walk a fine line between fulfilling institutional obligations and sparking genuine audience engagement. MD Anderson Cancer Center’s FY23 Annual Report didn’t just meet expectations — it redefined them.
With a dual-format strategy, powerful creative execution, and clear outcomes, the report earned a platinum award for Best Special or Annual Report in the 2024 eHealthcare Leadership Awards.
“We wanted to create something that honored our mission, resonates with our audiences, and makes people feel proud to be part of MD Anderson,” says Laura Nathan-Garner, director of strategic communications at MD Anderson. “That meant thinking differently about how we approached the report, especially in how we leverage digital storytelling.”
Read the full story to discover how the strategic communications team successfully executed a single vision for the organization’s annual report across print and digital.