Advertising Showcase: The CU Anschutz Brand Campaign — “Where Dreams Live”
This vibrant new marketing campaign presents an imaginative take on the spirit of innovation that powers the people and life-changing work at this leading academic medical center.
Overview
Super Bowl Sunday evokes images of dramatic touchdowns, buffalo wings, and over-the-top halftime shows. It’s also where powerful stories unfold in the form of legendary TV commercials. This year, amid the buzz of high-profile ads, the University of Colorado Anschutz Medical Campus (CU Anschutz) captured hearts with its debut commercial, Where Dreams Live.
First appearing in a regional media buy during the big game, an anthemic 60-second spot offers more than a glimpse into cutting-edge medicine. It’s a celebration of hope and the relentless pursuit of turning dreams into reality. Part of a larger multimedia campaign, Where Dreams Live shines a spotlight on the groundbreaking work unfolding every day across CU Anschutz Medical Campus.
Kathy Green, vice chancellor of marketing and communications, CU Anschutz Medical Campus
CU Anschutz, the largest academic medical campus in the Rocky Mountain region, is home to six health sciences schools, cutting-edge research, and world-class health care.
“Yet we’ve been the best-kept secret in the Rockies,” says Kathy Green, vice chancellor of marketing and communications at CU Anschutz. “Patients used to fly right over Colorado to seek the same, highest level of care, but at the better-known medical centers on the coasts, like Mass General, Johns Hopkins, and UCLA. They weren’t aware that they have a premier academic medical campus right in their own community.”
Keep reading — you won’t want to miss this bold, fresh take on health care advertising. And yes, there just might be a unicorn.