Answers to Your Most Pressing Questions About AI Search and Content
Industry leaders Amanda Todorovich and Ahava Leibtag offer strategies for navigating the new search landscape.
// By Wendy Margolin //
As AI search changes the ways consumers find and trust health care content, two marketing leaders offer their insider perspective. Amanda Todorovich, enterprise executive director, digital marketing at Cleveland Clinic, shares insights from an academic medical center (AMC) with content that operates as a publishing business. Ahava Leibtag, founder and CEO of Aha Media Group, lends her experience as a health care marketing solution provider who’s worked with 20 AMCs.
Together, they present answers (and still more questions) that offer opportunities and challenges for health care marketers from all organizations.
Inviting the audience to “Ask Us Anything,” this conversation, moderated by Lacey Reichwald, director of marketing at Aha Media, was part of The Future of Hospital Websites virtual summit in March.
(left to right) Amanda Todorovich, executive director, digital marketing, Cleveland Clinic; Ahava Leibtag, founder and CEO, Aha Media Group; Lacey Reichwald, director of marketing, Aha Media Group
Below are highlights from the conversation, lightly edited.