Marketing, Communication Experts Share Reflections from the Frontlines of the COVID-19 Pandemic

// By Kyle Hardner // Amid the COVID-19 pandemic, U.S. health care facilities face a tsunami of rapid-fire change. Hospital marketing leaders, historically charged with promoting signature service lines, are rapidly transforming their role and their tactics to meet this unprecedented challenge. The new key priorities for health care marketing leaders include providing up-to-the-minute, accurate Read More

Learn Why — and How — Boston Children’s Hospital Cares for the Health of the Community

// By Lisa D. Ellis // As we wait for the coronavirus to peak, some health care thought leaders are already looking ahead and envisioning what the post-pandemic role of hospitals should be in their communities. Boston Children’s has been supporting community health for vulnerable, underserved populations all along, and is making an impact in Read More

Consumer Perceptions on Aging Well: The Marketing Strategy Implications of New National Survey

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Your Presenters:

• Rob Klein, Founder & CEO, Klein & Partners
• Luisa Banks, Managing Director, Healthcare, Cox Health Marketing

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Seize the Opportunity to Keep Patients Informed on How COVID-19 Affects Them: It Helps Position Your Institution as a Leader.

// By Peter Hochstein // If you become a trusted source of information in a time of crisis, you are demonstrating leadership rather than simply claiming it. And people notice. Are we all actually dealing simultaneously with two pandemics? There must be millions of Americans who are simultaneously struggling to avoid a pair of plagues. Read More

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

A Strategic Health Care Marketing webinar on demand for health care marketers and digital strategists

Originally presented March 24, 2020.

Your Presenters:

• Suzanne Hendery, Chief Marketing and Communications Officer, Renown Health
• Christian Pettker, MD, Associate Chief Quality Officer, Yale Medicine
• Ed Rafalski, PhD, Chief Strategy and Marketing Officer, BayCare Health
• Sara Vaezy, Chief Digital Strategy & Business Development Officer, Providence St. Joseph Health

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Community Leadership During a Fast-Changing Pandemic: Setting Up the COVID-19 Call Center at Yale New Haven Health

// By Marcia Simon, APR // Crisis management is a standard part of hospital communication preparedness, but who could ever have anticipated the coronavirus pandemic? How do you communicate to your community and patients about a pandemic when nobody anywhere has all the answers? Yale New Haven Health clinicians and ancillary staff quickly came together, Read More

New York Proton Center’s Purpose-Driven Brand

// By Wendy Stark Healy // It’s easy for health care organizations to articulate what they do and how they do it. But they sometimes struggle to understand their brand purpose — their “why” — especially in connecting with patients. Purpose-driven organizations outperform competitors, increase market share, attract better talent, and do better overall, according Read More

News from the Front: Health Care Shifts into High Gear to Address the Coronavirus

// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is Read More

Millennials Are Sick: What Health Care Organizations Need to Know About the Shifting Health Care Landscape

// By Althea Fung // The 2019 Blue Cross Blue Shield Health Index report found one-third of millennials — people born between 1981 and 1996 — have a health condition that lowers their life expectancy and quality of life. In comparison to Generation Xers at the same age, millennials have significantly higher incidences of several Read More

Banner Health’s Digital Front Door Creates Seamless Patient Experience

View from the C-Suite, with Alexandra Morehouse, Chief Marketing Officer, Banner Health // By Sheryl S. Jackson // When it comes to the use of technology to enhance the customer experience, Amazon is widely recognized as the company that is constantly raising the bar for everyone else. “Health care has lagged behind other areas such Read More