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Building and maintaining a strong hospital or health system brand is no easy task for healthcare marketers today.
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// By Brian Griffin // Learn how one health care organization uses a unique new process supported by technology to enhance care and maximize the revenue potential of patient relationships. Avera Health is launching an innovative venture to improve the patient experience called Precision Patient Relationships (PPR)TM — a multifaceted marketing, clinical, and operational initiative Read More
// By Susan Dubuque // As payers shift to value-based reimbursement, paying attention to social determinants of health is no longer optional. When you think about supporting the health of your patients and building a healthier community, what comes to mind? A robust medical staff? Great technology? A beautiful new hospital facility? A wide range Read More
// By Jim Pittman // The new Ochsner Health Plan will play an important role in helping improve the health of the Bayou State’s over-65 population. In October 2021, Ochsner Health, the largest health system in Louisiana, officially launched the new Ochsner Health Plan (OHP) with Medicare Advantage (MA) just in time for Medicare’s 2022 Read More
// By Ndome Yvonne Essoka // The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups. Safety and humility are key. In recent times, buzzwords like “cultural competence,” “cultural humility,” and “cultural safety” have grown in popularity and become rooted into Read More
// By Marlene Kurban // Executive visioning is a way to understand what’s on the minds of your organization’s leaders and learn what matters most to them. It starts with asking the right questions. And then listening. For many senior leaders of health care organizations, adapting to constant changes in the COVID landscape for the Read More
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How Virginia Hospital Center Used “Nudge Theory” to Drive Service Line Growth
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on May 25, 2022
Your Presenters:
// By Cheryl L. Serra // Fragmentation and lack of coordination in health care are still rampant. Intermountain Healthcare has proven that a team-based, holistic approach to mental health, rooted in primary care and enabled through technology, improves outcomes and reduces cost. More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Read More
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Is investing in a provider data management system worth it? For forward-thinking health systems say it’s a fundamental technology that powers the innovations and operations needed to enhance access to and provide superior care while improving financial performance.
// By John McKeever // When marketing, outreach, and operations collaborate to meet the needs of physicians, everyone wins. Successful physician relationship management has been a longstanding goal of health care leaders. No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize Read More
// By Daniel Fell // Growth is far from one-dimensional and shouldn’t be thought of in terms of new patients and new revenue only. Growth is important for every organization. Whether it’s for-profits or not-for-profits, start-ups or established market leaders, every business depends on some level of growth to succeed in the near term. Growth Read More
How Johns Hopkins Medicine Created a Winning Digital Solution and Outreach Strategy for Advancing Health Equity, Diversity, and Inclusion During the COVID-19 Pandemic
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on May 4, 2022
Your Presenters:
Moderated by:
// By Melanie Graham // The pandemic has renewed focus on certain health care pain points: consumerism, funnel wars, and employee retention. UNC Health is taking on all these challenges with a data-first mindset. As marketers, we often preach the importance of data-driven decisions. Without data, marketing feels like a guessing game. But at UNC Read More
// By Jane Weber Brubaker // Get an exclusive inside view of the major themes at this year’s Healthcare Marketing & Physician Strategies Summit. Looking to recharge and reconnect? Head to the 27th Healthcare Marketing and Physician Strategies Summit in Salt Lake City, May 16-18. Not only will you finally be able to emerge from Read More
// By Jane Weber Brubaker // PRC’s biennial National Healthcare Consumer Study sheds light on consumer attitudes impacting health care decisions, expectations about quality of care, and generational differences. Every other year, PRC conducts a National Healthcare Consumer Study. The 2022 edition reflects research conducted in 2021, comparing it with previous surveys from 2019, 2017, Read More
// By Brian Griffin // A prominent West Coast health system is building a care environment, work culture, and community presence that takes health equity, diversity, and inclusion to the next level. UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local Read More
// By Jane Weber Brubaker // One physician specialist’s vision for sharing his expertise with primary care providers has grown into a global movement that extends specialized care to patients in underserved communities. Health care industry expert Paul Keckley challenges the belief that all health care is local, calling it “the myth that refuses to Read More
// By Brian Griffin // One of the Midwest’s largest health systems is effectively using social media to reach its Spanish-speaking population with information about COVID-19 and important health services for the community. As diversity, equity, and inclusion continue to increase in importance, Advocate Aurora Health has been making strong progress in connecting online with Read More
// By Susan Dubuque // On March 16, 2020, I met with a group of fellow Donate Life America volunteers in my office. That would be my last face-to-face meeting for the next 18 months. My story is not unique. Throughout the pandemic, many nonessential employees have made the adjustment to working remotely. Somehow, we Read More
// By John Marzano // In the middle of a pandemic, with the world tuning in daily to view the latest alarming statistics on infections, hospitalizations, and deaths, Johns Hopkins Medicine launched a new brand campaign centered on hope, connection, and progress. During the past two years of a pandemic that continues to rage throughout Read More
// By Jane Weber Brubaker // The 2021 book Patient No Longer asks the question, “What makes the top organizations in the country unique?” Let’s face it. Health care is a maze, and patients often feel like the rat, trying to get through and hitting one dead end after another. More often than not, health Read More
// By Jane Weber Brubaker // Walmart’s marketing VP believes that high-quality, personalized health care content is the start to building trusted relationships with consumers, and supporting them on their health care journeys. Notwithstanding the health care industry’s keen interest in Walmart and figuring out what its next move might be, most consumers still think Read More
Discover the power of a unique 30-minute meeting to help organization leaders see beyond the pandemic to the future.
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on March 10, 2022
Your Presenters:
// By Jane Weber Brubaker // The urgent need of health care organizations to make up for lost business during the pandemic creates an opportunity for physician relations teams to become the critical communications link between service-line leaders and high-priority referring physicians. In spite of the population of Austin, Texas growing by a net of Read More