// By Marlene Kurban // By using concepts gleaned from the field of behavioral science, along with digital conversion tools, health care organizations can influence patient health decisions and grow their bottom line at low cost. With new tools for rolling out the welcome mat at the digital front door, health care organizations today have Read More
// By Daniel Fell // Growth means different things to different organizations at different times. One thing is very clear, though. The role of marketing has never been more critical. In part one of our feature series on health system growth, The Growth Imperative and Why Marketers Must Lead, we explored why growth is essential Read More
// By Melanie Graham // For Renown Health’s Suzanne Hendery, sitting in the C-suite is about listening and having real conversations. Through these listening sessions Hendery and her colleagues find new ways to connect with employees and patients across Renown’s 100,000-square-mile footprint. When you think of the view from the C-suite, you think of a Read More
“When it comes to marketing health care services, content marketing provides an excellent platform for conveying the expertise of providers and building confidence and trust among prospective and current patients,” says Susan Dubuque, cofounder of NDP Agency. Here’s an excerpt from Susan’s new article: “Our overarching content strategy is to position U of U Health Read More
Sharp HealthCare in San Diego believes in expediting change. To prove it, a little more than a year ago the organization partnered with Podium, a leading customer communication and payments platform, to improve its patient communication and feedback operations through text communication and online reviews. “Our goal was to help our patients provide timely feedback Read More
// By Jane Weber Brubaker // Four health system executives imagine the future and what it will take to succeed. In a fee-for-service world, “there’s a pretty hefty incentive to continue to drive more care into these hospital platforms,” says Jaewon Ryu, MD, JD, president and CEO of Geisinger. But is that what consumers want Read More
View from the C-Suite, with Lloyd Dean, President and CEO of CommonSpirit Health // By Jane Weber Brubaker // Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after Read More
Podcasts have shown remarkable growth in listenership over the past decade and have quickly become a mainstream marketing tool and an effective way to educate and connect with your target audience. The content you create for a podcast also fills the pipeline for all of your other channels. Health care marketers face common challenges, from Read More
// By Susan Dubuque // From podcasts and social media posts to infographics and blogs, content marketing is becoming a staple of today’s health care marketing departments — with a wide array of tactics that bolster brand recognition and support marketing goals. When it comes to marketing health care services, content marketing provides an excellent Read More
// By John Marzano // In health care’s “moment of need” demand environment, progress and innovation rely on time and patience. It takes time to orchestrate real change to better the patient experience, and patience by everyone to realize the benefit of seeing measurable results. Sharp HealthCare in San Diego believes in expediting change. To Read More
// By Marlene Kurban // Podcasting is a fundamental part of the communications arsenal at Henry Mayo Newhall Hospital. Podcasts have shown remarkable growth in listenership over the past decade and have quickly become a mainstream marketing tool and an effective way to educate and connect with your target audience. The content you create for Read More
The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups, says attorney Ndome Yvonne Essoka. Here’s an excerpt from her new article: In recent times, buzzwords like “cultural competence”, “cultural humility,” and “cultural safety” have grown in popularity and become rooted Read More
For many senior leaders of health care organizations, adapting to constant changes in the COVID landscape for the past two years has been all-consuming. Yet refocusing on strategic priorities is essential for organizations to move forward. Marketers can play a pivotal role in making that happen by facilitating brief and focused meetings with senior administrators Read More
More than 20 years ago, Brenda Reiss-Brennan, PhD, APRN, recalls being invited by Intermountain Healthcare (IH) primary care doctors to help improve the quality of mental health care for their patients and families. She recalls the doctors’ challenge: “Our biggest burden is stress, substance use, domestic violence, and depression our families are coming in with,” Read More
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“Successful physician relationship management has been a longstanding goal of health care leaders,” says John McKeever of Endeavor Management. “No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize results from physician relations, you are not alone.” Here’s an excerpt from McKeever’s Read More
“Growth is important for every organization,” says Daniel Fell of Optum. “Whether it’s for-profits or not-for-profits, start-ups or established market leaders, every business depends on some level of growth to succeed in the near term. Growth is also essential to long-term sustainability, especially when navigating dynamic markets and overcoming unforeseen market disruptions.” Here’s an excerpt Read More
// By Brian Griffin // Learn how one health care organization uses a unique new process supported by technology to enhance care and maximize the revenue potential of patient relationships. Avera Health is launching an innovative venture to improve the patient experience called Precision Patient Relationships (PPR)TM — a multifaceted marketing, clinical, and operational initiative Read More
// By Susan Dubuque // As payers shift to value-based reimbursement, paying attention to social determinants of health is no longer optional. When you think about supporting the health of your patients and building a healthier community, what comes to mind? A robust medical staff? Great technology? A beautiful new hospital facility? A wide range Read More
// By Jim Pittman // The new Ochsner Health Plan will play an important role in helping improve the health of the Bayou State’s over-65 population. In October 2021, Ochsner Health, the largest health system in Louisiana, officially launched the new Ochsner Health Plan (OHP) with Medicare Advantage (MA) just in time for Medicare’s 2022 Read More
As marketers, we often preach the importance of data-driven decisions. Without data, marketing feels like a guessing game. But at UNC Health, describing the marketing and communications department as “data-driven” feels like an understatement. With an in-house consumer insights team and a robust survey process, data truly sits at the core of everything the team Read More
// By Ndome Yvonne Essoka // The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups. Safety and humility are key. In recent times, buzzwords like “cultural competence,” “cultural humility,” and “cultural safety” have grown in popularity and become rooted into Read More
// By Marlene Kurban // Executive visioning is a way to understand what’s on the minds of your organization’s leaders and learn what matters most to them. It starts with asking the right questions. And then listening. For many senior leaders of health care organizations, adapting to constant changes in the COVID landscape for the Read More
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How Virginia Hospital Center Used “Nudge Theory” to Drive Service Line Growth
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on May 25, 2022
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