// By Lisa D. Ellis // When your health system lives in the shadow of academic medical centers and urban-based powerhouse health care brands, its takes real work to compete. Cape Cod Healthcare (CCHC) has undergone a transition to do just that, according to Patrick Kane, Senior Vice President of CCHC’s Marketing, Communications, and Business Read More
By Lisa Ellis Is bigger better? For Grinnell Regional Medical Center (GRMC), a 49-bed rural hospital in Grinnell, Iowa, affiliating with the larger Mercy Health Network in Des Moines has certainly had its benefits. This affiliation was approved back in 2009, after GRMC’s leadership decided to look for new ways to position itself so it Read More
By Lisa D. Ellis The leadership at Kaiser Permanente recognizes the importance of not only caring for the people their health care system serves, but also of protecting the health of the communities where its members live, work, and play. That’s why, in addition to providing health and wellness services for its members, Kaiser Permanente Read More
[Webinar on Demand] Until recently, health care marketers have focused primarily on generating volume: putting as many “heads in the beds” as possible. But with recent changes in health care reimbursement, hospitals and health systems are transitioning from getting people into their facilities to keeping them healthy. And health care marketers are an important part Read More
// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of marketing and communications Read More
The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & World Report’s annual “Best Read More
By Lisa D. Ellis The University of Texas MD Anderson Cancer Center in Houston has always been on the cutting edge when it comes to providing high quality care. For the past 25 years, this multi-disciplinary facility has been ranked in the top two cancer centers in the United States, according to U.S. News & Read More
“If you’re designing a prevention or health improvement program, you want to increase your chances for success,” says health care marketing expert Susan Dubuque. “And that’s possible if you build your program on a solid foundation of ‘theory,’” she says. While talk of behavioral change theory may prompt yawning or eye rolls, Dubuque notes, it’s Read More
By Lisa D. Ellis If an Ebola patient walked into your organization’s emergency department today, would you be ready to handle the communication needs of the situation appropriately? If not, you could be missing out on some valuable opportunities to educate the community and at the same time, to help to promote the good work Read More
// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More
In a new SHCM article, health care marketing expert Susan Dubuque writes, As you look around your organization and your community and evaluate all the health needs, you might get the feeling that there is much work to be done—so many health issues to be addressed—and not enough staff time or money to make a Read More
// By Susan Dubuque // Last year Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More
Consumers want ease, convenience, and price transparency when purchasing health care—all the things they have when purchasing everything else. This means they are now assuming a more active role managing their health care decisions through participation in consumer-directed health plans (CDHPs), which have been around for about 10 years, and more recently through public and Read More
// By Susan Dubuque // Last year, Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year, we delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of marketing Read More
// By Susan Dubuque // Last year, Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year, we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More
by Maureen Scullin, CCWS When St. Joseph Healthcare of Nashua, NH, launched the third year of Lighten Up Nashua in January 2014, the hospital decided to throw a party. The event celebrated the launch of the program’s latest weight-loss challenge. And despite the fact that it was January in New England, a time when many Read More
// By Cheryl L. Serra // If you market health care, you know a cookie-cutter approach just doesn’t cut it. You need to determine a number of factors: Who makes health care decisions in the family? What does your audience believe about health care and health care providers? Increasingly, you also need to consider how Read More
by Jared Kebbell Mobile health clinics are becoming an increasingly important part of the American health care system. They represent a move toward a more proactive public health strategy, seeking to bring care to those in need and the uninsured rather than waiting for them to seek it themselves in expensive emergency rooms. To many Read More
by Nancy Vessell When a Midwest supermarket chain began offering chemotherapy and other infusion services, a few heads were turned. “When I first learned about it, it did catch me by surprise. To my knowledge, I haven’t heard about other grocery chains getting into this [medical area],” says Michael Abrams, managing partner of Numerof & Read More
by Cheryl Haas In American culture, we joke about superstition but we hedge our bets: We don’t walk under a ladder, don’t let a black cat cross our collective path, and don’t include a 13th floor on high-rise buildings. But in a hospital setting, we often unwittingly expose people from other cultures to elements that Read More
by Jane Weber Brubaker In April, more than 260 professionals gathered for the 25th annual Global Alliance for Arts & Health convention, hosted this year by Texas Children’s Hospital in Houston. Arts and health is “a diverse, multidisciplinary field dedicated to transforming health and healing though the arts,” according to the organization’s website (www.thesah.org). The Read More
// By Jane Weber Brubaker // In July 2010, Strategic Health Care Marketing covered a story about Intermountain Healthcare’s innovative and successful childhood obesity campaign, “LiVe.” Since then, the Salt Lake City-based system of 22 hospitals, more than 185 clinics, and a health plan has relaunched the campaign, renaming it “LiVe Well” and expanding it Read More
by Cheryl L. Serra A pre-flight check may soon include measuring your blood pressure and heart rate. As evidenced by the CareHere Walk-In Clinic and Wellness Store at the Nashville (TN) International Airport, discussed in last month’s issue, health care marketing is starting to show up at airports, which have a desirable captive audience. According Read More
by Kris Rusch “When it comes to health,” asserts an article in Harvard Men’s Health Watch, “males are the weaker sex throughout life.” Compared with women, men on average have more chronic illnesses, die at higher rates from diseases, and have a lower life expectancy. Men also take more risks with their health. They use Read More
by Nancy Vessell If the marketing director of the 445-bed Winchester (VA) Medical Center needs to track down the hospital’s busy medical directors, he knows where he can find them between 10 a.m. and 11 a.m. each day. It’s a sure bet they will be in the Daily Safety Call. So ingrained is this daily Read More