Wellness/Prevention/Access

Is Your Organization Poised for Success as Empowered Consumers Take a More Active Role In Their Health Care Management?

Consumers want ease, convenience, and price transparency when purchasing health care—all the things they have when purchasing everything else. This means they are now assuming a more active role managing their health care decisions through participation in consumer-directed health plans (CDHPs), which have been around for about 10 years, and more recently through public and Read More

Gearing Up for Population Health: Lessons Learned from Public Health

Susan Dubuque

// By Susan Dubuque // Last year, Strategic Health Care Marketing published a series of three articles on Racing to Wellness. This year, we will delve further into the evolution of our profession in a rapidly changing environment. As we move away from conventional promotions intended to drive volumes, we will explore the reinvention of Read More

Marketing Health Care to Multicultural Audiences

// By Cheryl L. Serra // If you market health care, you know a cookie-cutter approach just doesn’t cut it. You need to determine a number of factors: Who makes health care decisions in the family? What does your audience believe about health care and health care providers? Increasingly, you also need to consider how Read More

Mobile Clinics: A Proactive Public Health Strategy

by Jared Kebbell Mobile health clinics are becoming an increasingly important part of the American health care system. They represent a move toward a more proactive public health strategy, seeking to bring care to those in need and the uninsured rather than waiting for them to seek it themselves in expensive emergency rooms. To many Read More

Supermarket Chain Offers Infusion Services

Nancy Vessell profile pic

by Nancy Vessell When a Midwest supermarket chain began offering chemotherapy and other infusion services, a few heads were turned. “When I first learned about it, it did catch me by surprise. To my knowledge, I haven’t heard about other grocery chains getting into this [medical area],” says Michael Abrams, managing partner of Numerof & Read More

Cultural Sensitivity Attracts Ethnic Populations and Enhances Brand

Cheryl Haas

by Cheryl Haas In American culture, we joke about superstition but we hedge our bets: We don’t walk under a ladder, don’t let a black cat cross our collective path, and don’t include a 13th floor on high-rise buildings. But in a hospital setting, we often unwittingly expose people from other cultures to elements that Read More

Arts and Health: A Prescription for Patient-Centered Care

by Jane Weber Brubaker In April, more than 260 professionals gathered for the 25th annual Global Alliance for Arts & Health convention, hosted this year by Texas Children’s Hospital in Houston. Arts and health is “a diverse, multidisciplinary field dedicated to transforming health and healing though the arts,” according to the organization’s website (www.thesah.org). The Read More

Dedicated Men’s Health Programs Can Reach Reluctant Consumers

by Kris Rusch “When it comes to health,” asserts an article in Harvard Men’s Health Watch, “males are the weaker sex throughout life.” Com­pared with women, men on average have more chronic illnesses, die at higher rates from diseases, and have a lower life expectancy. Men also take more risks with their health. They use Read More

For This Virginia Hospital, Safety Is on the Daily Agenda

Nancy Vessell profile pic

by Nancy Vessell If the marketing director of the 445-bed Winchester (VA) Medical Center needs to track down the hospital’s busy medical directors, he knows where he can find them between 10 a.m. and 11 a.m. each day. It’s a sure bet they will be in the Daily Safety Call. So ingrained is this daily Read More

A New Model Attempts to Give Health Care Wings

by Cheryl L. Serra Imagine bringing health care to patients instead of requiring patients to travel to health care. Ernie Clevenger, co-founder and president of CareHere, LLC, did just that. The result? His company has a health care clinic with a retail component, the CareHere Walk-In Clinic and Wellness Store, located in the Nashville International Read More

Fast Takes: News & Trend Lines, March 2014

Workplace programs cut chronic disease costs, but savings from lifestyle change efforts elusive According to a new Rand Corporation study, workplace wellness programs can lower costs for employees with chronic diseases, but components of the programs that encourage adoption of healthier lifestyles may not reduce health care costs or lead to lower net savings. Examining Read More

KidzStuff: Much More Than Stuff for Children

by Diane Atwood How comfortable would you be clipping the nails of a fidgety two-year-old? This simple task makes many parents fairly anxious and has landed more than one child in the emergency room with a cut or infected nail bed. There had to be a safer and easier-to-use tool than regular nail clippers, thought Read More

Non-Clinical Care Guides Offer Positive Approach to Patient Care

Diane Atwood

by Diane Atwood Richard Adair, MD, has been an internist for about 40 years. He is currently employed by Allina Health, a large not-for-profit network of hospitals and clinics in Minnesota and western Wisconsin. As is the case for health care providers across the coun­try, Adair gets to spend, on average, about 20 minutes with Read More

Fast Takes: News & Trend Lines, October 2013

Wide disparities in access and quality by state Access to affordable health care and the quality of care provided vary greatly for low-income people ($47,000 a year for a family of four) based on the state in which they live, according to a new report from the Commonwealth Fund. Geographic differences also extend to people Read More

Racing to Wellness: A Marketing Model for Wellness

Susan Dubuque

// By Susan Dubuque // This article is the third in a series on the role of marketing in the face of a changing health care environment. Health care marketers are being swept along in the frenzy of wellness and health promotion. But for most marketers, the concept is still ill-defined and a bit fuzzy Read More

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