Unlock Health Aims to Fulfill Industry Need for Unified Growth Platform

Brandon Edwards, CEO, Unlock Health

Whenever there’s an announcement about a major M&A move, it makes you wonder about the backstory. Why did Company A decide to acquire Company B? What did both sides hope to gain? What market needs did they solve for? And how will customers benefit?

Unlock Health announced its acquisition of SPM Group on November 28, 2023, and those were our questions when we sat down for a conversation with Brandon Edwards, CEO of Unlock Health, and Amanda Seaford, CEO of SPM Group.

Both companies have been on an M&A spree over the past few years, buying up or merging with other companies to round out their respective portfolios and expand their service capabilities.

SPM Marketing & Communications acquired Centretek (2020), Dreamscape (2021), and GLC (2021); Unlock Health was formed through the merger of Eruptr and Decode (2023); Eruptr acquired HealthAware (2020) and Medicom Health (2021).

Unlock Health will operate as one company, offering the industry something that Edwards and Seaford believe has been absent until now — a single source for all health care marketing needs.

“The vision for Unlock Health, where we’re going to end up is a single unified brand, the first company of its kind in the space, both of this scale but also with the depth and breadth of capabilities,” says Edwards.

Read the full article to get insights on the acquisition and find out how it will help establish a unified growth platform to better fulfill health care marketing needs: What Unlock Health’s Acquisition of SPM Group Means for the Industry

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