Winning Content Strategies: How Ochsner Health and Ohio State Excel with Premier Content Hubs

What’s the best way to attract the attention of your target audience — and once you get it, how do you keep them coming back for more?

Holly Roby, senior director, Multimedia Content Strategy and Planning for The Ohio State Wexner Medical Center

One way is to create great content that’s easy to find online.

In this article, we take a close-up look at two health systems that took home Platinum awards for Best Healthcare Content in the 2023 eHealthcare Leadership Awards: Ochsner Health and The Ohio State University Wexner Medical Center.

Ochsner Health’s and Ohio State’s well-developed content hubs consolidate and showcase their organizational strengths, and as important, provide answers to the questions site visitors search for.

The content marketing teams in these organizations took different paths for different reasons:

• Ochsner Health continued expanding and refining an established approach that has been driving growth for 10 years.
• Ohio State created a new, comprehensive content hub to meet the communication needs of a complex academic medical center.

We looked back at their winning entries, and because nothing in health care ever stands still, we spent some time on their sites to understand how their content strategies are playing out in real life today.

In a new article, you’ll discover highlights of their content journeys and learn how their strategies work to attract site visitors and drive organizational success.

Read the full article here: Inside Look at Two Health Systems and How They Achieve Success with Content Marketing

Best regards,
Matt Humphrey
President