A Strategic Health Care Marketing webinar for health care marketers, communicators, and strategists

COVID-19: Up to the Minute Learnings from Industry Experts on the Front Lines of the Coronavirus Pandemic

Sponsored by Strategic Health Care Marketing 
This event is free to attend thanks to our event sponsor.

Originally presented on March 24, 2020.

This event is available to watch immediately.
Register below to view the webinar recording. 

During these unprecedented times, response measures to the coronavirus pandemic are evolving moment by moment in an extremely dynamic environment. Our goal with this webinar is to provide the most current information available from healthcare leaders on the front lines.

In this webinar, our panel of senior health care executives will share their organizations' top priorities, best practices, and key learnings thus far concerning the Coronavirus pandemic. We will find out what their organizations are doing, how it’s working, and what adjustments are being made to optimize very finite resources.

You’ll learn:

  • How technology and data are helping health systems discover “hot spots” and direct resources accordingly
  • Best practices for directing patients to the right information, testing location, or care
  • How to manage the “worried well”
  • How to coordinate stakeholder communications across all channels
  • And more…

Join us on March 24 and you’ll leave this webinar with new tools to help you steer through the roughest waters health care has had to navigate in modern history.

Your Presenters:

  • Suzanne Hendery, Chief Marketing and Communications Officer, Renown Health
  • Christian Pettker, MD, Associate Chief Quality Officer, Yale Medicine, Yale New Haven Health
  • Ed Rafalski, PhD, Chief Strategy and Marketing Officer, BayCare Health
  • Sara Vaezy, Chief Digital Strategy & Business Development Officer, Providence St. Joseph Health

Your Presenters

Suzanne Hendery

Vice President & Chief Marketing Officer

Renown Health

Suzanne has over 25 years of experience in communications, business strategy, marketing, program development and collaborative innovation through branding and digital strategy, customer experience design, and team member and customer engagement. At Renown, she advances the strategy and mission of the organization by growing reputation, engagement, loyalty, referrals and volumes in conjunction with colleagues and the marketing, internal and external communications, web/digital/social media and media relations teams. Prior to this position, Hendery served for 10 years as vice president, Marketing & Communications for Baystate Health in Springfield, MA.

Suzanne Hendery, Renown Health

Christian Pettker, MD

Associate Chief Quality Officer

Yale Medicine

Christian Pettker, MD is associate chief quality officer, Yale Medicine; associate professor of Obstetrics, Gynecology, and Reproductive Sciences; and chief, Obstetrics, Gynecology & Reproductive Sciences at Yale New Haven Health. In his role as associate chief quality officer, Dr. Pettker oversees quality initiatives. The health system adopted protocols to become a high reliability organization in 2014 and has significantly reduced the frequency of serious safety events. He currently leads Yale New Haven Health’s response to the coronavirus pandemic.

Ed Rafalski, Ph.D., MPH, FACHE

Chief Strategy and Marketing Office

BayCare Health System

Ed Rafalski is chief strategy and marketing officer for BayCare Health System in Clearwater, Florida. He is responsible for all planning, business development, market research, marketing, digital front door services, contact center operations, government relations, public relations, and communications at BayCare Health System. Ed leads the planning group for BayCare’s Hospital Incident Command Structure (HCIS), which was activated in February.

Sara Vaezy

Chief Digital Strategy & Business Development Officer

Providence St. Joseph Health

Sara leads the development of the digital strategy and roadmap, digital partnerships with health systems and technology companies, new business commercialization and business development, technology evaluation and pilots, and digital thought leadership at PSJH. Prior to PSJH, she worked for The Chartis Group, a healthcare management consulting firm, where she focused on enterprise strategic planning, payer-provider partnerships, and the development of population health companies.

Date:           Tuesday, March 24, 2020

Time:           2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific

Duration:   60 Minutes

Cost:            Free, thanks to our event sponsor.

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 Care Marketing

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