Social Media

Tips From Google for Driving Patient Traffic To Your Doors

It probably comes as no surprise that in 2017, people are relying on smartphones more than ever before. And most of them go beyond using these devices to make calls, send texts, and check their emails. They also go mobile to search for information, find services in their neighborhoods, and get directions. This trend has Read More

10 Health Care Marketing Trends To Watch in 2017

“If what we’ve seen over the past year is any indication, 2017 won’t be for the faint of heart,” says Lindsay R. Resnick, Executive Vice President at ReviveHealth, a Weber Shandwick company. “Combine the dynamics of socioeconomic-political tensions with the massive transformation happening across health care’s ecosystem—regulatory, technology, competition, innovation, finance, clinical—and you get an Read More

Use Consumer Data To Improve the Quality of the Care You Provide

Keith Schneider, Director of Consumer & Brand for Professional Research Consultants (PRC)

“As a health care marketer or leader, you know your health care system doesn’t specialize in everything,” Keith Schneider notes. “By pairing the needs of your market with your unique differentiators, your team has chosen its investments wisely. “This intelligent approach allows you to focus on excellence. Yet you might be surprised that, despite service Read More

A Hospital Marketer’s Guide to Aligning Digital & Traditional Marketing

Evariant White Paper: A Hospital Marketer's Guide to Aligning Traditional and Digital Marketing

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Learn the Ten Steps To Success

Download your free copy to learn how to successfully integrate and optimize traditional digital marketing, and make more efficient use of social platforms. The guide also addresses:

  • Shift in consumer’s trust
  • Engaging patients with multichannel marketing
  • Opportunities and challenges of digital marketing
  • Integrating social media in your marketing
  • Ten Steps to Success

Over the last decade, consumer behavior has shifted. Even though traditional marketing tactics still work, hospital marketers must develop a multichannel approach to reach patients.

Download now »