Where Marketing Meets Philanthropy
How Tanner Health aligns marketing and fundraising to close financial gaps and support the organization’s mission.
// By Susan Dubuque //
Health care philanthropy’s resurgence is leading to larger fundraising initiatives, expanded development departments, and new partnerships between marketing and philanthropy to help organizations tell their stories, leverage their brands, and engage donors.
Kelly Meigs, Vice President, Marketing Strategy and Planning, Tanner Health
At Tanner Health, marketing and fundraising efforts are strategically aligned to enhance donor engagement and community impact.
Kelly Meigs, vice president of marketing strategy and planning, says, “Our teams work together to cultivate lasting relationships, amplify our message, and drive efficiency. This collaboration ensures a cohesive narrative that seamlessly integrates institutional goals, patient stories, and community contributions, resonating powerfully with both consumers and donors.”
Keep reading to discover how marketing and fundraising work together to create a greater impact.