Strategic Healthcare Marketing in Academic Medical Centers: Navigating 2025’s Challenges

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Wednesday | April 2, 2025 | 2:00 p.m. Eastern

Your Presenters:

• Tara Coyle, Senior Director, Web Strategy at MUSC
• Suzanne Hendery, Chief Marketing & Customer Officer at Renown Health
• Charlie DeLong, SVP, Technology at Primacy

Moderated by:

• Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

• Make Smarter MarTech investments – Discover what’s driving ROI for AMCs and how to optimize your technology stack.
• Strengthen marketing’s role in institutional growth – Learn strategies to drive impact and efficiency amid budget pressures.
• Stay ahead of AI and digital transformation – Discover what’s next for AMCs and how to leverage technology for smarter marketing.
• Adapt to shifting workforce dynamics – Explore how marketing teams are evolving to do more with fewer resources.
• Enhance patient experience through digital innovation – Uncover new ways to create seamless, patient-centered digital experiences.
• Adapt your marketing strategy to financial constraints – Learn how to prioritize resources and maximize impact among budget pressures.

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