Reputation Management

Merck Manuals Gets an Effective Digital Facelift

By 2020, Merck Manuals wants to reach 3 billion people and give them current, accurate medical information, says Derek Mabie, President and Founder of Evolve Digital Labs. While Merck has been a trusted peer-reviewed resource within the medical community since 1899, he notes, the process by which medical professionals find the answers they are seeking Read More

From Market Data to Content: How Merck Manuals Digitally Connects with Consumers and Physicians Across the Globe

// By Derek Mabie // By 2020, Merck Manuals wants to reach 3 billion people, giving them current, accurate medical information. The nonprofit organization has served as a trusted peer-reviewed resource within the medical community since 1899, providing health information to medical professionals and individuals seeking information on everything from flu vaccines to complex cancer Read More

The Mysterious Case of the Vanishing Health Care Price-Comparison Ad

Peter Hochstein

Early this year, says copywriter Peter Hochstein, “a group medical practice called the Toledo Clinic in Toledo, Ohio, got what must have seemed like a bright marketing idea. “With the help of a mom-and-pop advertising agency called Modern TECHnique in Avon, Ohio, the clinic ran a full-page ad in the daily Toledo Blade. The ads Read More

Speechless in Toledo: A Group Medical Practice Ad Compared Its Prices to Those of Local Hospitals. But Suddenly, Nobody Seems Willing to Talk About It.

Peter Hochstein

Notable Health Care Advertising // By Peter Hochstein // Early this year, a group medical practice called the Toledo Clinic in Toledo, Ohio, got what must have seemed like a bright marketing idea. With the help of a mom-and-pop advertising agency called Modern TECHnique in Avon, Ohio, the clinic ran a full-page ad in the Read More

A Rebrand That Keeps Residents From Fleeing To The City for Health Care

When your health system lives in the shadow of academic medical centers and urban-based powerhouse healthcare brands, its takes real work to compete. Cape Cod Healthcare (CCHC) has undergone a transition to do just that, according to Patrick Kane, Senior Vice President of CCHC’s Marketing, Communications, and Business Development. A series of organizational changes have Read More

Could You Gain by Affiliating with a Larger Health Network?

Grinnell Regional Medical Center Logo

Is bigger better? For Grinnell Regional Medical Center (GRMC), a 49-bed rural hospital in Grinnell, Iowa, affiliating with the larger Mercy Health Network in Des Moines has certainly had its benefits. Back in 2009, when GRMC first decided to explore creating an affiliation with a bigger network, there was growing recognition that for a community Read More

You Don’t Have to Go It Alone: Why One Rural Health Care Organization Joined a Larger Network—and What You Can Learn From Its Example

Lisa D. Ellis

By Lisa Ellis Is bigger better? For Grinnell Regional Medical Center (GRMC), a 49-bed rural hospital in Grinnell, Iowa, affiliating with the larger Mercy Health Network in Des Moines has certainly had its benefits. This affiliation was approved back in 2009, after GRMC’s leadership decided to look for new ways to position itself so it Read More