Focus on Content Marketing: How Health Care Organizations Connect with Key Audiences and Drive Results
Exclusive Member Report
Hospitals and health systems are finding new ways to harness the power of content marketing to educate, engage, and retain patients in a crowded and competitive health care landscape. They are achieving success by using content to forge meaningful connections with patients, providers, and the public.
By creating and distributing high-value, relevant content, health care organizations attract and retain loyal customer bases, establish their reputations as thought leaders, and differentiate themselves from competitors.
In this new report from Strategic Health Care Marketing, you’ll discover success stories from top health systems around the country who effectively use content to enhance their marketing efforts and get insights on how to leverage content marketing at your own organization.
Specifically, you’ll learn:
- About new research from Aha Media proving that health care decision-makers are more likely to respond when content is written in plain language vs. technical jargon.
- How MU Health Care targets the market segment making most of the health care decisions — women — with down-to-earth, conversational content.
- How Beacon Health uses content to drive patient appointments.
- Secrets to Ochsner Health’s and The Ohio State University Wexner Medical Center’s successful content hubs that attract millions of site visitors, sessions, and page views.
- How Mount Sinai Health System and Banner Health are experimenting with generative AI to drive efficiencies in content creation.
- How UNC Health develops content for senior leaders and trains them to be skilled communicators.
- How Ochsner Health works with influencers and leverages their content to amplify its “Eat Fit” public awareness campaign.
- How Nationwide Children’s Hospital develops video content for TikTok to reach a younger audience, plus 6 tips for launching TikTok at your own organization.
For more strategic insights and expert guidance to bolster your health care marketing efforts, download your report today.