The Changing Role of Chief Marketing Officers
Head marketers from UCSF Health and Baptist Health South Florida candidly share their thoughts on how their role is shifting to meet the needs of their organizations in a post-COVID world.
// By Marcia Simon, APR //
How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? How do they demonstrate marketing’s impact on the organization?
Redefining the role of the health care CMO was the focus of Strategic Health Care Marketing’s most recent webinar “Is Rome Burning? Let’s Discuss the Changing CMO Role.”
The panelists attended The Joe Public Retreat in Charleston, South Carolina hosted by BPD in early December, and shared highlights from the retreat. These health care marketing leaders weighed in:
“It’s more important than ever to elevate yourself to your health care system’s CEO and board of directors as the voice of the market,” says Chris Bevolo, chief transformation officer at BPD and author of the highly acclaimed book Joe Public Doesn’t Care About Your Hospital.
Additionally, finding ways to work collaboratively with other departments, especially with the opportunities and challenges of AI, is more important now than ever.
Read on to learn how the role of chief marketing officers is evolving, and how the panelists view the upside and downside of the changes.