Doing More with Less: How AMC Marketers Balance Digital Growth with Financial Pressures
Suzanne Bharati Hendery, Chief Marketing, Communications & Customer Officer at Renown Health
Health system leaders are asked to rapidly expand their organizations’ digital footprint, improve patient and stakeholder experience, and show return on marketing investment. They’re also navigating persistent financial constraints, staffing limitations, and rising expectations from across the enterprise.
Marketing leaders shared how they are evolving to meet this moment in a recent SHCM webinar, “Strategic Health Care Marketing in Academic Medical Centers: Navigating 2025’s Challenges.”
From doing more with less to making intentional choices about access, data integration, and AI, the panelists offered a candid look at what works, what shifts, and how they set priorities in the face of complexity.
In this article, marketing leaders from Banner Health, Renown Health, the Medical University of South Carolina (MUSC), and Primacy share how academic medical centers adapt strategy, structure, and technology to align today’s health care landscape.
Read the full article to learn more: Biggest Issues Facing Academic Medical Center Marketers in 2025
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