News from the Front: Health Care Shifts into High Gear to Address the Coronavirus

// By Jane Weber Brubaker //

Well before cases of COVID-19 began to spike in the U.S., health care organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential for all of us.

To offer our full support, we reached out to the editorial advisory boards of both Strategic Health Care Marketing and eHealthcare Strategy & Trends — some of the top strategists, marketers, and thought leaders in the industry — and asked them to share their perspectives. Here, we give you the highlights. It is our sincere hope that this information will provide your organizations with examples to guide your efforts and help you manage during this crisis.