Real Talk, Real Results: How to Make Recruitment and Retention Campaigns Ring True
Industry expert Shannon Curran offers insights on why authenticity is no longer optional. In today’s competitive hiring market, health care organizations must align their brands and culture to attract — and keep — the right talent.
// By Susan Dubuque //
Health care leaders don’t need headlines to remind them of today’s workforce crisis. Predictions of a 100,000-worker shortfall by 2028, and reports that up to 40 percent of nurses may leave their roles in the next two years, have made recruitment and retention one of the industry’s greatest challenges.
Shannon Curran, chief marketing officer, Unlock Health
But the problem goes deeper than supply and demand. “It isn’t just a workforce shortage,” explains Shannon Curran, chief marketing officer at Unlock Health. “It’s a disconnection problem. Candidates aren’t just looking for jobs. They want something that feels real — a place worth staying.”
During a recent eHealthcare Strategy & Trends member roundtable, Curran shared why authenticity is the cornerstone of modern recruitment and retention. From brand alignment to culture proof points, she emphasized that health systems can’t rely on polished ads or catchy slogans alone. “If your brand promise doesn’t match the lived experience, not only will you fail to recruit, you may drive people away,” she cautions.
Continue reading to discover five actionable tips on how to create recruitment and retention campaigns that truly connect — and keep talent engaged for the long run.