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Dignity Health Rebrands: Say Hello to Human Kindness

by Jane Weber Brubaker A helicopter hovers over a concrete embankment, flood­waters rising rapidly around the target of the rescue operation, a black lab, alone and struggling to keep his head above water. “Does everyone matter?” asks the TV commercial. The chopper drops a line and a rescue worker lifts the dog to safety. “Yes” Read More

Ad Campaign Deploys Gas Pumps, Shopping Carts, Car Bumpers, and More to Build Employee Bonds and Create a Cohesive Public Identity

Not too long ago, a keen observer might have com­pared the facilities that make up Carondelet Health Network in southern Arizona to a group of distant relatives. Closely knit families in their individual en­vironments, they lacked a cohesive image in the larger community. The network’s biggest facilities are three hospitals – one on the east Read More

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