If you’re traveling through Logan Airport in Boston anytime soon, you’ll probably be drawn to a collection of portraits, and accompanying personal stories, lining the walls between terminals. You’ll see beautiful, larger-than-life portraits of: Teens. Single men and women. Parents. Grandparents. Athletes. Lawyers. Physicians. Musicians. An author. A former soap opera star. Some have light Read More
Marketing to people with similar interests and needs is usually intuitive — but what about when your target audience is completely different from you? How do you know what they care about? If you can get to the core of what makes your audience tick and what they may respond to (hint: it may not Read More
// By Lisa D. Ellis // Marketing to people with similar interests and needs is usually intuitive — but what about when your target audience is completely different from you? How do you know what they care about? If you can get to the core of what makes your audience tick and what they may Read More
// By Lisa D. Ellis // If you’re traveling through Logan Airport in Boston anytime soon, you’ll probably be drawn to a collection of portraits, and accompanying personal stories, lining the walls between terminals. You’ll see beautiful, larger-than-life portraits of: Teens. Single men and women. Parents. Grandparents. Athletes. Lawyers. Physicians. Musicians. An author. A former Read More
“With patient experience increasingly recognized as connected to a host of measures, including patient outcomes and your bottom line, it’s essential to reach all of your target populations with education and messaging that resonate with people’s cultural backgrounds and native languages,” says Jill Mead, in-house compliance counsel for full-service language solutions company Vocalink, Inc. “More Read More
Notable Health Care Advertising // By Peter Hochstein // For readers younger than 45 or so, this story requires a bit of history. In the 1960s, the “slice of life” TV commercial (or “slice” for short) dominated America’s TV screens. The formula, most often used to sell detergents, toothpaste, food products, and other packaged goods, Read More
// By Jill Mead // With patient experience increasingly recognized as connected to a host of measures, including patient outcomes and your bottom line, it’s essential to reach all of your target populations with education and messaging that resonate with people’s cultural backgrounds and native languages. More than ever before in our history, U.S. hospital Read More
Love you, hate you, want something from you. When any of your patients have these or other strong feelings about you, chances are they’ll turn to social media and share their sentiments in a very public way to a very wide audience. This makes it essential to stay on top of the latest comments posted Read More
// By Lisa D. Ellis // Love you, hate you, want something from you. When any of your patients have these or other strong feelings about you, chances are they’ll turn to social media and share their sentiments in a very public way to a very wide audience. This makes it essential to stay on Read More
“The health care field is in a state of constant disruption today, with mounting competition coming from many outside sectors,” says Craig Allan Ahrens, MHA, MBA, a leader at national health strategy firm BDC Advisors. “But the time is also ripe for health systems that understand the current marketplace to capitalize on growing opportunities to position Read More
Does your brand fully resonate with your employees? If the answer is “no,” and your mission and goals aren’t connecting internally, it’s important to invest time and resources to capture and distill market research data to create a unified vision. Then you’ve got a brand to promote externally. Look at Spectrum Healthcare Partners, a physician-owned Read More
// By Lisa D. Ellis // Does your brand fully resonate with your employees? If the answer is “no,” and your mission and goals aren’t connecting internally, it’s important to invest time and resources to capture and distill market research data to create and validate a unified vision. Then you’ve got a brand to promote Read More
// By Craig Allan Ahrens // The health care field is in a state of constant disruption today, with mounting competition coming from many outside sectors. But the time is also ripe for health systems that understand the current marketplace to capitalize on growing opportunities to position themselves as leaders in offering enhanced convenience, increasing Read More
When the powerhouse brands of Amazon, Berkshire Hathaway, and JPMorgan Chase recently pooled resources to form a new independent health care delivery system to serve 1 million collective employees, an entire industry took notice. While lots of questions remain as to how the company will operate, one thing is clear: The health care industry has Read More
// By Lisa D. Ellis // When the powerhouse brands of Amazon, Berkshire Hathaway, and JPMorgan Chase recently pooled resources to form a new independent health care delivery system to serve 1 million collective employees, an entire industry took notice. While lots of questions remain as to how the company will operate, one thing is Read More
In an elementary school science classroom in the Fort Worth area, children work diligently on their assignments, eager to earn a chance when they finish to participate in a fun deskside exercise break that gets them up and moving . . . playing silly games, following mazes, and learning catchy dance moves. In the process, Read More
// By Lisa D. Ellis // Childhood obesity is a serious problem in North Texas. Find out how one health system addresses the issue with the help of local schools and an innovative deskside exercise program, and see how the results make a difference. In an elementary school science classroom in the Fort Worth area, Read More
Geisinger Health System is on the cutting edge when it comes to precision medicine, and its capacity in this area has proven to be a strong market differentiator. As an integrated community health system serving areas of Pennsylvania and New Jersey, Geisinger has long been known for its patient-centered focus and innovative approach to caring Read More
// By Lisa D. Ellis // Geisinger Health System is on the cutting edge when it comes to precision medicine, and its capacity in this area has proven to be a strong market differentiator. As an integrated community health system serving areas of Pennsylvania and New Jersey, Geisinger has long been known for its patient-centered Read More
“There are three unmistakable truths,” says Paul Gauthier, founder and chief executive officer of MedicareCompareUSA. “The first truth is that approximately 10,000 Americans turn 65 every day, making Medicare recipients the fastest-growing segment of the American population. The confluence of aging baby boomers, better lifestyle habits, and incredible advances in pharmaceuticals has resulted in 41.5 Read More
// By Paul Gauthier // There are three unmistakable truths. The first truth is that approximately 10,000 Americans turn 65 every day, making Medicare recipients the fastest-growing segment of the American population. The confluence of aging baby boomers, better lifestyle habits, and incredible advances in pharmaceuticals has resulted in 41.5 million American seniors today. This Read More
One patient, one blanket, a world of difference. That’s the theme of a recent campaign at Scripps Health to inspire people to donate $100 to buy a soft blanket for a woman undergoing treatment for breast cancer. Donors also are encouraged to include personal encouragement with their gift to support the recipient. Scripps is a Read More
// By Lisa Ellis // One patient, one blanket, a world of difference. That’s the theme of a recent campaign at Scripps Health to inspire people to donate $100 to buy a soft blanket for a woman undergoing treatment for breast cancer. Donors also are encouraged to include personal encouragement with their gift to support Read More
Sometimes the best marketing opportunities come from just naturally doing the right thing for the people you serve. That’s certainly been the case for Beaumont Health, headquartered in Southfield, Michigan. Its commitment to caring for the community extends beyond addressing people’s physical health to also supporting their mental and spiritual well-being through an array of Read More
// By Rich Phillips // The past few years have seen noteworthy transformation within health care strategy and marketing. An important shift is underway from “awareness” marketing focused on brand building to “conversion” marketing focused on patient acquisition. While this shift is necessary, it remains insufficient. The emerging emphasis by health care CEOs on retention Read More