Sales and Promotion

Subtopics: Service Line Promotion, Internal Communications, etc.

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Driving Service Line Growth with Targeted Health Risk Assessments: Engaging Patients Throughout the Healthcare Journey

Unlock Health HRA ebook cover

If your marketing funnel is top-heavy with few leads converting into actual encounters, you may have a qualification and engagement problem. The good news: we wrote the playbook on service line growth and patient acquisition, and we want you to have it.

This new eBook is packed with strategies healthcare organizations have used to achieve and exceed their service line growth goals.

Inside, you’ll discover:

  • How patient acquisition and retention have changed, requiring new tactics to identify and convert the right prospects into patients
  • Checklists to help you create your own service line campaigns and engage leads at each stage of the marketing funnel
  • Real-world examples of successful campaigns that improved patient engagement, reduced acquisition costs, and drove service line growth

Download now »

Advertising Showcase: Baptist Health Campaign Appeals to Women

Debbie Davis, director of marketing, Baptist Health

// By Susan Dubuque // Baptist Health is Arkansas’ most comprehensive health care organization. Known for its outstanding obstetrics and gynecology services in Arkansas, the organization also aims to be the first choice for women seeking comprehensive health care. Discover how Baptist Health created a compelling integrated marketing campaign that connects with women at every life stage.

Strategic Growth Planning in the Age of Advanced Data Analytics

Nick Fromell, senior product manager for Optum

Data analytics is more important than ever, given industry pressures tightening health system budgets. Fortunately, expanding data resources provide planners with additional analytical tools they need to identify and capitalize on the most promising strategic growth opportunities. Discover how planners can leverage these information sources to develop effective growth plans.

Leveraging Data Analytics to Drive Strategic Growth

Brian Griffin

// By Brian Griffin // Data analytics is more important than ever, given industry pressures tightening health system budgets. Fortunately, expanding data resources provide planners with additional analytical tools they need to identify and capitalize on the most promising strategic growth opportunities. Discover how planners can leverage these information sources to develop effective growth plans.

25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open

ehla logo 25th

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Navigating a Health Care Rebrand: A Guide to Managing Your Assets

Brian Bekins

A successful health care rebrand requires two things: effective project management and clear communication. Your brand is more important than ever, especially for organizations seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also drive the need for brand Read More

Don’t Drop the Ball: How to Track and Update Assets During a Rebrand

Effective project management and clear communication are critical to keeping a rebrand on schedule. // By Brian Bekins // Your brand is more important than ever, especially for organizations seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also Read More

How to Crack the Code on Media Strategy and Channel Mix

WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results.

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on September 7, 2023

Your Presenters:

  • Jason VanDiver, Vice President of Communications, WellSpan Health
  • Andrea Becker, Senior Director of Marketing, WellSpan Health
  • Daniel Wiggins, Director of Digital Media, SPM Marketing & Communications
  • Maggie Checinski, Integrated Media Director, SPM Marketing & Communications

Jason-Vandiver Andrea Becker Maggie Checinski

Watch Now »

Should You Spend Your Media Budget on Branding or Acquisition?

Jerry Hobbs, president and chief strategy officer at Prairie Dog

MultiCare’s CEO believes brand-building is the key to sustainable growth, and that it supports acquisition. It’s not either-or; it’s both-and.  // By Jane Weber Brubaker // Health care marketers are sometimes on the defensive when proposing budgets to their CEOs and CFOs, feeling the pressure to justify the expense and project the expected return on Read More

How to Navigate Today’s Fragmented Health Care Media Landscape

Kara Rozek, VP, media, SPM Marketing & Communications

Today’s health care media landscape is drastically different from the era of print magazine ads and TV spots. It is now characterized by a fragmented array of channels and diverse media formats, which has made media planning more complex than ever. Do you recall what media buys looked like five, 10, or even 20 years Read More

Meeting the Right People at the Right Time in a Fragmented Media Universe

Melanie Graham

Today’s media landscape is a far cry from the days of print magazine ads and TV spots. It’s fragmented across countless channels and media formats, making media planning more complex than ever. We sat down with Kara Rozek, VP, media at SPM Marketing & Communications, to learn how health care marketers can adapt to today’s Read More

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