Redefining the Health Care CMO: How to Prove Marketing’s Value in Tough Times
Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
How do chief marketing officers (CMOs) defend the fundamental value of health care marketing amid budget constraints, workforce shortages, and increasing use of artificial intelligence? How do they demonstrate marketing’s impact on the organization?
Redefining the role of the health care CMO was the focus of Strategic Health Care Marketing’s most recent webinar “Is Rome Burning? Let’s Discuss the Changing CMO Role.”
The panelists attended The Joe Public Retreat in Charleston, South Carolina hosted by BPD in early December, and shared highlights from the retreat. These health care marketing leaders weighed in:
- Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
- Sarah Sanders, Chief Marketing and Brand Experience Officer, UCSF Health
- Ryan Donohue, Strategic Advisor, NRC Health
- Chris Bevolo, Chief Transformation Officer, BPD
“It’s more important than ever to elevate yourself to your health care system’s CEO and board of directors as the voice of the market,” says Chris Bevolo, chief transformation officer at BPD and author of the highly acclaimed book Joe Public Doesn’t Care About Your Hospital.
Additionally, finding ways to work collaboratively with other departments, especially with the opportunities and challenges of AI, is more important now than ever.
Read the full article to learn how the role of chief marketing officers is evolving, and how the panelists view the upside and downside of the changes: The Changing Role of Chief Marketing Officers
Best regards,
Matt Humphrey
President