Speechless in Toledo: A Group Medical Practice Ad Compared Its Prices to Those of Local Hospitals. But Suddenly, Nobody Seems Willing to Talk About It.
Notable Health Care Advertising // By Peter Hochstein // Early this year, a group medical practice called the Toledo Clinic in Toledo, Ohio, got what must have seemed like a bright marketing idea. With the help of a mom-and-pop advertising agency called Modern TECHnique in Avon, Ohio, the clinic ran a full-page ad in the Read More