Winning the Talent Game: Recruitment and Retention Campaign Strategies
Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages.
// By Susan Dubuque //
Alex Fagundes, marketing business partner, Renown Health
Health systems across the country face mounting workforce shortages. For many, the challenge isn’t just about filling open roles, but about finding sustainable ways to attract and retain people in a competitive, post-pandemic environment.
At a recent eHealthcare Strategy & Trends member roundtable, two leaders shared how their organizations tackled recruitment challenges with efforts both practical and authentic. Both won 2024 eHealthcare Leadership Awards in the Best Digital Staff Recruitment and Retention category.
Alex Fagundes, marketing business partner at Renown Health, discusses how the Reno-based system addressed more than 1,200 open roles through digital outreach and alumni engagement.
Jenny Collopy, vice president and chief marketing and communications officer, The Christ Hospital Health Network
Jenny Collopy, vice president and chief marketing and communications officer at The Christ Hospital Health Network, explains how her team launched an employee brand that rallied staff around a shared value proposition while doubling down on culture as a differentiator.
Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.