Health Care Podcasts: Making an Impact with Sight and Sound
Award-winning marketers from Orlando Health, Norton Healthcare, CommonSpirit Health, and BayCare Health System share how they launched, evolved, and elevated their podcasts.
// By Susan Dubuque //
Health care systems find powerful ways to connect with audiences through podcasts, using this medium to educate, engage, and even entertain.
During a recent webinar featuring winners in the Best Healthcare Podcast category in the 2024 eHealthcare Leadership Awards, panelists shared valuable insights into their successful podcasts. While each program has a distinct voice and target audience, the presenters agree that podcasting is vital to their organizations’ content and marketing strategies.
Panelists from left to right include:
- Bill Klaproth, director of marketing and production, DoctorPodcasting
- Karen Busse, director of continuing medical education, Norton Healthcare
- Jordana Taylor, marketing manager, BayCare Health System
- Kim Marcum, assistant vice president, strategic communications and content, Orlando Health
- Bonnie Ward, director of marketing and communications, CommonSpirit Health
“Podcasting is no longer a ‘nice-to-have,’” says Bill Klaproth, director of marketing and production at DoctorPodcasting. “It’s a strategic must for health care brands who want to build trust, tell stories, and reach people where they are.”
Keep reading for insights, practical tips, and inspiration to help you launch your organization’s podcast or take it to the next level.