Health Care Advertising Showcase
In this new report from Strategic Health Care Marketing, we have compiled five varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.
Sales and Promotion
Subtopics: Service Line Promotion, Internal Communications, etc.
Subtopics: Service Line Promotion, Internal Communications, etc.
Inside Award-Winning Women’s Health Campaigns: Strategies That Deliver Results
A new Strategic Health Care Marketing member roundtable
Presented May 5, 2026
Panelists:
- Matt King, solutions consultant, population intelligence, Definitive Healthcare
- Katherine Baker, director of content strategy, Inspira Health
- Kelly Morrissett, director of consumer engagement, Ardent Health
- Cori Ahrens, vice president, client experience, Unlock Health
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
You’ll hear how leading organizations:
- Identify and segment women’s health audiences
- Translate insight into messaging that resonates
- Use digital channels with precision and purpose
- Build trust around sensitive or complex topics
- Measure performance and refine campaigns over time
The New Rules of Referral Growth: Lessons from Mayo Clinic, Memorial Healthcare System, and Stanford Children’s Health
Referrals are an indispensable source of growth for health systems and medical practices. Despite that, many of the processes and tactics around referrals have been playing catch-up in terms of modernized strategies and effective use of data. Read on to learn key success factors you can apply to your own organization.
Physician Relations 2.0: Pillars of a Referral Strategy Rebuild
// By Devin Healy // Referrals are an indispensable source of growth for health systems and medical practices. Despite that, many of the processes and tactics around referrals have been playing catch-up in terms of modernized strategies and effective use of data. Read on to learn key success factors you can apply to your own organization.
Health Care Advertising Showcase Featuring Campaigns from Community Health Systems, CHI St. Vincent, Baptist Health, and Centra
In February 2024, Strategic Health Care Marketing launched a new column called Advertising Showcase. Each month, we feature a multimedia advertising campaign from some of the nation’s leading hospitals and health systems — many are winners of eHealthcare Leadership Awards.
In this new report from Strategic Health Care Marketing, we have compiled four varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.
The 2025 eHealthcare Leadership Awards Are Open – Submit Your Entries Today!
The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
The 2025 eHealthcare Leadership Awards Are Now Open
// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in health care digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
The Way to Better Solutions, Results and Respect: A Case for the Marketing Process
A free white paper, published by Prairie Dog
With all the pressures faced by health care marketers, it can be too easy to jump straight to tactics like launching new campaigns without properly diagnosing the root problem and crafting an evidence-based strategy. This is a risky path that can result in marketers moving forward with incorrect, misinformed or incomplete actions. Ultimately, results suffer along with the reputation of the marketing function.
This white paper shares three such examples, showing how the discipline of the marketing process (diagnosis, strategy, tactics and measurement) helped avoid misdirected and ineffective actions.
Driving Service Line Growth with Targeted Health Risk Assessments: Engaging Patients Throughout the Healthcare Journey
If your marketing funnel is top-heavy with few leads converting into actual encounters, you may have a qualification and engagement problem. The good news: we wrote the playbook on service line growth and patient acquisition, and we want you to have it.
This new eBook is packed with strategies healthcare organizations have used to achieve and exceed their service line growth goals.
Inside, you’ll discover:
- How patient acquisition and retention have changed, requiring new tactics to identify and convert the right prospects into patients
- Checklists to help you create your own service line campaigns and engage leads at each stage of the marketing funnel
- Real-world examples of successful campaigns that improved patient engagement, reduced acquisition costs, and drove service line growth
Focus on Health Care Branding: How Health Care Organizations Stand Out and Drive Meaningful Connections with Consumers
In this new report from Strategic Health Care Marketing, you’ll explore the strategies and initiatives health care organizations use to elevate their brands and connect more effectively with consumers.
Focus on Internal Communications: Aligning Brand Messaging to Build a Cohesive Workforce and Enhance Recruitment and Retention Efforts
In this new report from Strategic Health Care Marketing, you’ll discover innovative strategies and approaches from hospitals and health systems around the country.
Advertising Showcase: Baptist Health Campaign Appeals to Women
// By Susan Dubuque // Baptist Health is Arkansas’ most comprehensive health care organization. Known for its outstanding obstetrics and gynecology services in Arkansas, the organization also aims to be the first choice for women seeking comprehensive health care. Discover how Baptist Health created a compelling integrated marketing campaign that connects with women at every life stage.
Focus on Content Marketing: How Health Care Organizations Connect with Key Audiences and Drive Results
In this new report from Strategic Health Care Marketing, you’ll discover success stories from top health systems around the country who effectively use content to enhance their marketing efforts and get insights on how to leverage content marketing at your own organization.
Strategic Growth Planning in the Age of Advanced Data Analytics
Data analytics is more important than ever, given industry pressures tightening health system budgets. Fortunately, expanding data resources provide planners with additional analytical tools they need to identify and capitalize on the most promising strategic growth opportunities. Discover how planners can leverage these information sources to develop effective growth plans.
Leveraging Data Analytics to Drive Strategic Growth
// By Brian Griffin // Data analytics is more important than ever, given industry pressures tightening health system budgets. Fortunately, expanding data resources provide planners with additional analytical tools they need to identify and capitalize on the most promising strategic growth opportunities. Discover how planners can leverage these information sources to develop effective growth plans.
Providence Integrates Digital Technology and Direct Mail to Market Medicare Advantage
On June 7, 1858, the sisters of Providence opened St. Joseph Hospital, the first permanent hospital in the Northwest. Today, Providence has grown to become the third-largest nonprofit health system in the country — with 51 hospitals; 117,000 team members; and 1,000 clinics across seven states. Grounded in the healing ministry of Jesus, Providence is Read More
Focus on Advertising: Discover the Strategic Advertising Approaches that Set Top Health Systems Apart
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
25 Years of Celebrating Excellence: eHealthcare Leadership Awards are Open
// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!
How to Balance Short-Term Promotion and Long-Term Branding in Your Health Care Marketing
A clear strategy gives you direction for where to invest scarce resources. In the dynamic landscape of health care, marketers face a pivotal choice: Should we invest in our brand or our business? If you put it in simple terms like this, the answer is: both. Marketers need to allocate resources to promote services while Read More
How Providence Los Angeles Physician Groups Grow Patient Volume by Combining Brand and Retail Strategies to Market Medicare Advantage
// By Susan Dubuque // Providence’s marketing model uses a combination of digital technology and direct mail to boost enrollment in Medicare Advantage plans, build patient volume, and increase customer loyalty. Get critical insights on Providence’s dual approach to new-patient acquisition.
Marketing at Two Altitudes: Balancing Short-Term Promotion and Long-Term Branding in Health Care Marketing
A clear strategy gives you direction for where to invest scarce resources. // By Matt Cyr // In the dynamic landscape of health care, marketers face a pivotal choice: Should we invest in our brand or our business? If you put it in simple terms like this, the answer is: both. Marketers need to allocate Read More
Focus on Public Relations: How to Protect Your Health System’s Image, Build Trust, and Navigate the Complexities of Public Opinion
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
Focus on Growth Strategies: How Leading Hospitals and Health Systems Are Building Sustainable Success Today
In this new report from Strategic Health Care Marketing, you’ll learn what hospitals and health systems around the country are doing to drive growth and discover key strategies and tactics to boost growth at your own organization.
Navigating a Health Care Rebrand: A Guide to Managing Your Assets
A successful health care rebrand requires two things: effective project management and clear communication. Your brand is more important than ever, especially for organizations seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also drive the need for brand Read More
Don’t Drop the Ball: How to Track and Update Assets During a Rebrand
Effective project management and clear communication are critical to keeping a rebrand on schedule. // By Brian Bekins // Your brand is more important than ever, especially for organizations seeking to be recognized over an expanding number of marketing platforms and sales channels. Shifts in the market, mergers and acquisitions, and other company changes also Read More