Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is keeping your solution top of mind when people are in the consideration phase. If your service is Read More
Texas Children’s Hospital overhauled its referral management process and saw a 23 percent increase in referrals from external providers within two years. // By Jane Weber Brubaker // For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, Read More
As health care costs in the U.S. continue to rise, hospitals haven taken a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. So how can your health system take control of the health care cost narrative? The cost of health Read More
Email has become a powerful tool in UAMS’ physician outreach toolkit. // By Jane Weber Brubaker // Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is Read More
When WebMD announced its acquisition of Mercury Healthcare in June 2022, the press release focused on patient engagement solutions. The headline reads “WebMD Health Corp. Acquires Mercury Healthcare, Building on Leadership in Patient Engagement Solutions.” But we learned that WebMD’s strategic vision is broader, also encompassing provider engagement. In a video explaining the vision, Ann Read More
Health care costs in the U.S. continue to rise. Who’s responsible? There are many contributors, but hospitals are taking a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. How can health systems take charge of the narrative? // By John Read More
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The time is now to defend your hospital or health system from the trend that Revive calls the value attack: a false narrative that detracts from the tangible value your organization provides to your community.
Even if your system hasn’t been criticized aloud, your reputation is suffering. Consumers, politicians, and the media are watching healthcare with a skeptical eye as costs rise and care becomes less accessible. We conducted research with 1,200 consumers to understand what consumers think about hospitals, health systems, and their priorities, and our findings uncovered insights that your organization needs to change the narrative with actionable steps to weather the storm.
If your organization is investing in highly compensated specialists to grow your service lines and provide needed care for patients, you want those physicians to be as productive as possible as soon as possible, and you want them to be the first choice of referring physicians. Doctivity, a novel physician relations management (PRM) platform using Read More
WebMD Provider Services seeks to align physician and consumer strategies holistically, using data and analytics to guide the journey from both sides. // By Jane Weber Brubaker // When WebMD announced its acquisition of Mercury Healthcare in June 2022, the press release focused on patient engagement solutions. The headline reads “WebMD Health Corp. Acquires Mercury Read More
Time is money. Without timely business intelligence, the window of opportunity may close before you can act. // By Jane Weber Brubaker // If your organization is investing in highly compensated specialists to grow your service lines and provide needed care for patients, you want those physicians to be as productive as possible as soon Read More
Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and CEO of SCAN Group & Health Plan, doesn’t think it’s the right question. “We all know we have a broken health care system, and we have to try in our own ways to make it better,” he says. Read More
Sometimes, the best input on health care marketing comes from an outside party. In a new article, George Danner, chief data scientist at Endeavor Management, offers a fresh insight on how data modeling can help improve the health care marketing process. He puts it like this: “I am not a marketer, but I have listened Read More
How to use data to identify the real culprits inhibiting encounter volume growth. // By George Danner // I am not a marketer, but I have listened to conversations among our marketing team members and their clients about the difficulty of the marketing role in health care. When patient volumes and/or market share are down, Read More
Health care marketing has entered a new “era of change,” according to Amalia Stanton, senior vice president and chief strategic communications & marketing officer at Memorial Hermann Health System. It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This time period has been Read More
Top execs at Walmart and SCAN Group & Health Plan share their candid perspectives on the state of health care in the U.S. and how their organizations can help fill the gaps. // By Jane Weber Brubaker // Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and Read More
Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Black men are twice as likely to die from prostate cancer than non-Hispanic White men. In addition, Hispanic women are 40 percent more likely to Read More
The dynamics of health care delivery have changed dramatically. In the coming year, health care executives will need all the tools in their toolboxes to meet the challenges. // By Amalia Stanton // It has been 34 months since the COVID-19 pandemic uprooted our lives and altered the way we work — perhaps forever. This Read More
Seizing the moment, Moffitt Cancer Center gives corporations a way to contribute to the vision of health equity for all. // By Althea Fung // Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Read More
Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have realized we have completely lost touch with our primary care physicians,” says Kriss Barlow, RN, MBA, principal at Barlow McCarthy. “They don’t come to the hospital, they use hospitalists.” The pandemic has added to Read More
While health system marketing departments largely focus on consumers, physician relations professionals, aligned with business development, focus on building relationships with referring physicians, overcoming barriers, and growing referrals. // By Jane Weber Brubaker // Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have Read More
“As 2022 draws to a close, two issues have dominated industry talking points and sparked record-breaking investment in hundreds of specialty ventures: customer experience (CX) and digital health,” says Lindsay R. Resnick in a new article. “I hope my newfound perspective on these trends can serve as thought starters going into 2023. “This past year Read More
Marketing leaders understand the strategic importance of call centers. High-quality call centers build patient loyalty and drive increased provider utilization rates. Which option is best? // By Yuriy Kotlyar // The explosion of digital health tools for communicating with patients can make call centers seem like yesterday’s news. Of course, experience shows health care marketing Read More
Let’s talk about something that often isn’t talked about enough in the health care industry: health care stigma. But more specifically, the role marketing can play in impacting social stigma around medical conditions. If you’re embarrassed by your medical diagnosis, you will probably keep it hidden. You may not seek help, or if you do, Read More
An industry veteran’s report card on customer experience in health care from the perspective of a patient. // By Lindsay R. Resnick, MHA // As 2022 draws to a close, two issues have dominated industry talking points and sparked record-breaking investment in hundreds of specialty ventures: customer experience (CX) and digital health. I hope my Read More
If we’ve heard it once, we’ve heard it a thousand times: Health care is complex, dysfunctional, and slow to change. But one person can still make a difference. For Angelica Thieriot, it took a horrific experience as patient in a U.S. hospital in 1978 for her to imagine how different things could be if patients Read More