Exclusive Member Report

In February 2024, Strategic Health Care Marketing launched a new column called Advertising Showcase. Each month, we feature a multimedia advertising campaign from some of the nation’s leading hospitals and health systems — many are winners of eHealthcare Leadership Awards.

While each article presents the challenges, strategies, tactics, and outcomes of the campaign, the creative takes center stage. These efforts range from organization-wide branding initiatives to highly targeted communications. In this new report from Strategic Health Care Marketing, we have compiled four varied Advertising Showcases. We hope this excellent work gives you a little inspiration for your next creative endeavor.

Our goal for this report — and all Strategic Health Care Marketing member content — is to give you tools and tips, information, and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high-value, actionable ideas you can put to work today.