How to Succeed in Health Care Podcasting: Award-Winning Strategies from Top Health Systems
Sydney Kishimoto, marketing specialist, Department of Psychiatry, Weill Cornell Medicine
Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences.
The eHealthcare Leadership Awards recognizes the best examples of digital marketing across 30 categories. In the 2023 awards show, the judges selected 10 winners from dozens of entries in the Best Healthcare Podcast category.
Representatives from the category sponsor — DoctorPodcasting — and three platinum-winning health systems came together for a Strategic Health Care Marketing Roundtable. The panelists included:
- Bill Klaproth, director of marketing and production at DoctorPodcasting
- Rebekah F. Owens, content marketing manager at the University of Maryland Medical System
- Rachel Cliffe, community outreach and sponsorship manager at Siteman Cancer Center
- Sydney Kishimoto, marketing specialist, Department of Psychiatry, Weill Cornell Medicine
- Daniel Knoepflmacher, M.D., vice chair of education, Department of Psychiatry, Weill Cornell Medicine
These experts shared their objectives, production processes, and critical success factors that characterize their podcasts — valuable information for both aspiring podcasters and seasoned producers.
Read the full article to get practical tips for making podcasting a vital component of your overall marketing strategy: Winning Strategies for Successful Podcast Marketing
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